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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

In my post, “ Engaging the Subconscious Shopper ,” I mention a Nielson report that reports that milk drives consumers to the store 59% of the time. Divide and conquer. Grocery stores know that most people are there for the essentials: milk, eggs and bread. Not a chance. If you would like to follow Beyond Philosophy click here.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. When we look at the tactics, or types, of content marketers are applying, studies are showing that social media has become the most popular, knocking articles out of the leadership position. Michael Lowenstein, Ph.D.,

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Like Just About All of Their Customers… I LOVE Wegmans!!!

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. Michael Lowenstein, Ph.D., For anyone who appreciates a truly customer-centric organization, one that is invested in its stellar reputation for ongoing trust and value creation, customer experience optimization and building employee ambassadorship, Wegmans is the company to emulate.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. Within the McKinsey report, several strategies are offered for helping businesses overcome the negatives often associated with loyalty programs. Michael Lowenstein, Ph.D., Key among these are: Integrate Loyalty Into the Full Experience.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

New survey results from Colloquy confirms the disenchantment with loyalty programs, reporting that 54% of Americans are not satisfied with the reward offerings of their loyalty programs. In both the US (93%) and Canada (97%), respondents associate much importance with the Loyalty reward offer.

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The Problem with Self Service

Beyond Philosophy

Their Customer Service Success Blog reported some interesting stats to consider about Customer’s self-service options, including: By 2017, Only 1/3 of Customer service interactions will require human assistance. Knowing this, it is critical that you plan your self-service options well.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Overall, RightNow found that 86% of consumers would spend more for a better customer experience (CEI Report, 2011, RightNow). After this positive result, 31% of consumers said they purchased more from the retailer.