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July 2014 News – New Fall CEM Program, What Taylor Swift Knows about Customer Experience and more

Strativity

They will be receiving a complimentary Customer Experience Management Workshop on behalf of Clicktools , a Strativity partner. . . Customer Experience Management Certification. . HCI Employee Engagement Conference. . Get a free assessment and customized report.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

In my post, “ Engaging the Subconscious Shopper ,” I mention a Nielson report that reports that milk drives consumers to the store 59% of the time. Divide and conquer. Grocery stores know that most people are there for the essentials: milk, eggs and bread. Not a chance.

Retail 148
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

The amount of Customers that leave does not represent small amount of business. There is sometimes a misconception that customer churn doesn’t represent much business, but this isn’t true. JD Power and Associates reported that the annual premiums paid by customers that switch insurance providers amount to $7.6

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

With the introduction of data mining into so many experiences, the issue of data security becomes an important aspect of your Customer Experience design. Data security rises in the priority list more, particularly when you consider that recent headlines report hijackings of data by “trustworthy” organizations.

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The Meteoric Rise Of Content As A Driver of Buyer Behavior, Especially Rich Video: What Does It Mean For Marketers?

Beyond Philosophy

Research reports, presentation content through online sites such as LinkedIn-owned SlideShare (which gets close to 60 million visitors a month and has over 15 million registered users), and virtual conferences and webinars have seen significant increase in application.

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Building Loyalty Doesn’t Need a Card

Beyond Philosophy

New survey results from Colloquy confirms the disenchantment with loyalty programs, reporting that 54% of Americans are not satisfied with the reward offerings of their loyalty programs. In both the US (93%) and Canada (97%), respondents associate much importance with the Loyalty reward offer.

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The Problem with Self Service

Beyond Philosophy

Their Customer Service Success Blog reported some interesting stats to consider about Customer’s self-service options, including: By 2017, Only 1/3 of Customer service interactions will require human assistance. As many as 2/3 of Customer service interactions will occur without human-to-human contact.