Second to None

APRIL 26, 2018

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Organizations with high eNPS scores typically will experience higher levels of customer satisfaction and retention.

Brand Values 59

Brand Values Brands Leadership Voice of Customer 59

ijgolding

JUNE 9, 2015

However, for a business to most effectively leverage the competencies of CXPs, it is vital that they are supported by a critical and powerful ingredient – transformational leadership. An organisations approach to Customer Experience will live or die on the strength of transformational leadership. in creation of action plans.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Second to None

AUGUST 16, 2018

Nowadays, creating a great experience requires more than training employees to provide exceptional customer service. To truly separate your banking brand from the competition requires a customer-centric , omnichannel approach. 1] [link]. [2] 2] [link]. 1] [link]. [2] 2] [link].

Financial 59

Financial Measurement Brands Self Service 59

Second to None

JUNE 26, 2018

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. While in the past interactions between luxury brands and their consumers were dominated by the in-store associate.

Retail 63

Retail Brands Omni-Channel Fashion 63

Second to None

FEBRUARY 12, 2018

Crafting a leading customer service strategy can serve as a differentiator for brands in any industry, because it is this kind of value that truly sticks out to customers in this age of indulgence. This piece was originally published by Hyken : “I’ve written about the customer service gap before.

Brands 59

Brands Leadership Voice of Customer Survey 59

Second to None

AUGUST 14, 2018

Brand perception rests on a constantly changing spectrum. Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. In the modern landscape, customers will quickly move on from brands in which they had a poor experience.

Brands 59

Brands Customer Centricity Fashion Voice of Customer 59

Second to None

AUGUST 2, 2018

Every brand, across most industries, is trying to simultaneously capture and avoid viral moments on a daily basis. Ideally, these small instances captured by a cell phone camera help galvanize both current and potential patrons so that they get a clear picture of your brand message in a natural setting.

Brands 59

Brands Airlines Social Media Voice of Customer 59

Second to None

AUGUST 23, 2018

Successfully implementing your desired brand image is incredibly important. Industry leaders spend a lot of time, money, and managerial bandwidth to make sure that their brand is well received and well recognized. An excellent reason to rebrand and shake up your image is to tap into a new demographic of customers.

Brands 59

Brands How To Voice of Customer Consulting 59

Second to None

SEPTEMBER 5, 2018

Interactions with customers are an inevitability for all brands, but the way that these interactions occur varies greatly across different industries. It is important that your leadership team is expertly aware of how employees are performing within these individual instances.

Retail 59

Retail Brands Guidelines Leadership 59

Second to None

FEBRUARY 15, 2018

Brands that stock and sell alcohol and tobacco products have a responsibility to their community to ensure they remain compliant with federal and local regulations. Some of the potential repercussions of brands that are unable to remain compliant can go beyond fiscal punishments. 1] [link]. [2] 2] [link].

Brands 69

Brands Leadership Customer Centricity Voice of Customer 69

Second to None

JULY 10, 2018

Growing brands are in a unique position in the marketplace because they are occupying a space between two poles. In virtually every industry, your brand will be required to team up with third-party organizations to complete various aspects of your infrastructure. 1] [link].

Brands 63

Brands Competitive Advantage Voice of Customer Financial 63

Second to None

MAY 15, 2018

Brands that want to stand out in today’s saturated and competitive marketplace need to have a carefully developed branding strategy. Still, customers’ perceptions of a brand is an even more important part of the equation. What is brand equity? Types of brand equity. Brand equity can be positive or negative.

Measurement 59

Measurement Brands How To Social Media 59

Second to None

SEPTEMBER 11, 2018

Developing an omnichannel brand identity has become more challenging as digital technologies have advanced. More channels in which interactions with consumers takes place means there are more opportunities to convert a consumer into a customer.

Retail 59

Retail Brands Omni-Channel Touchpoint 59

Second to None

APRIL 3, 2018

Capturing new customers is a foundational pillar of a successful fast-casual restaurant brand, but the ability to retain these first-time patrons is the true signifier of a leading Customer Experience. One specific segment that fast-casual brands should be catering their services towards are millennials.

Brands 63

Brands Consumers Rewards Programs Loyalty 63

Second to None

AUGUST 9, 2018

The overarching goal of any brand is to encourage consistent profitability, but sometimes these profits do not tell the whole story. Brands that acted solely on the data provided by these bad profits were not paying attention to what customers were saying.

Net Promoter Score 63

Net Promoter Score Telecommunications Voice of Customer NPS 63

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Trends 54

Second to None

SEPTEMBER 13, 2018

Recently, Amazon made another huge leap in their brand journey, eclipsing a market value of over $1 trillion. 1] Amazon provides its customers with unprecedented convenience, product selection, all matched with above-average customer service and a beloved Prime loyalty program.

Retail 54

Retail Brands Fashion Voice of Customer 54

Lumoa

FEBRUARY 6, 2018

What are, in your opinion, the top challenges in customer experience that companies should be aware of in 2018? Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. How to overcome those challenges? CX is a tough business.

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

Lumoa

JANUARY 9, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. Much of the improvement has been driven by advancements in product innovation and digital technology. Customers want unique, special and innovative.

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Second to None

MAY 31, 2018

Information about your brand provided by customers can serve as a valuable resource for building a leading Customer Experience platform, and the way you utilize this data can have a major impact on the culture within your organization.

Feedback 70

Feedback Net Promoter Score Voice of Customer Leadership 70

Second to None

MARCH 22, 2018

One of the most successful retail brick-and-mortar methods is the franchise model, because it allows customers across vast geographic maps to experience your brand and ideally become an ambassador. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

How To 81

How To Retail Leadership Guidelines 81

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. Loyalty is a data-driven ecosystem, so that’s hugely powerful.””

Brands 54

Brands Retail Loyalty Fashion 54

Second to None

APRIL 17, 2018

Online ordering and eCommerce stores have allowed brands to utilize convenience as a tool to separate themselves from the competition. brands that complete this style of service need to make sure that their associates are maintaining the customer experience laid out by brand leadership.

Measurement 59

Measurement Customer Service Leadership Ecommerce 59

Second to None

MARCH 15, 2018

While brands are always attempting to capture an accurate understanding of how customers perceive their products and services , some of the most relevant data for improvement can be collected via internal survey programs. While simply listening to the voice of your employee can help inspire employees to be 4.6

Feedback 72

Feedback Survey Net Promoter Score How To 72

Second to None

FEBRUARY 4, 2020

Even if an employee is following all the basic rules outlined by management, if they are not noticeably engaged during interactions with customers , there will be an apparent disconnect between the brand identity pictured by leadership and the reality on the frontlines. Employee satisfaction is often difficult to measure.

Customer Satisfaction 74

Customer Satisfaction Leadership Touchpoint Customer Centricity 74

Second to None

MAY 8, 2018

Beyond just using an email verifier tool to ensure clients receive content, here are more ways in which paying attention to your customers can yield big results. How an Email Marketing Strategy Enhances the Customer Journey. When a customer interacts with you, their previous interactions with brands will influence its nature.

Ecommerce 59

Ecommerce Customer Journeys Brands Marketing 59

Second to None

AUGUST 21, 2018

As your brand grows, so too will the various offerings you provide to consumers. Regardless of the what kind of expansion your team is engaging in, it is important that organizational leadership is ensuring that these extensions retain your desired brand identity.

Measurement 54

Measurement Net Promoter Score Customer Centricity Leadership 54

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Zappos also uses analog personal communications with branded thank-you notes decorated with employee-created doodles.

Technology 54

Technology Brands Voice of Customer Communication 54

inmoment

JUNE 28, 2019

What do you think of when you hear “radical innovation?” The theme of this year’s Forrester CXNYC conference was “Changing the Game—Leading Radical CX Innovation,” and since then, I have found myself thinking more and more about what radical innovation looks like in our space. The Inseparable Relationship Between CX and EX.

Employee Experience 40

Employee Experience Innovation Connections Customer Experience 40

Second to None

MARCH 5, 2018

Too often, brands will create an over-arching strategy that places profit as the number one priority. Brands that do manage to place providing value to customers at the center of their strategy will be revealed as leaders in their respective industries. Channel P&Ls Versus Customer P&Ls .

Brands 54

Brands Retail ROI Metrics 54

Storyminers

MAY 21, 2020

He recently caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when coping with the rapid organisational change presented by digital disruption and next-generation customer engagement. The other player that has to be in there is leadership,” he said. “A That costs money.

Culture 147

Culture Voice of Customer Fashion Strategy 147

Second to None

APRIL 2, 2020

Do Consumers Trust Your Brand? and China, on brand trust and the COVID-19 pandemic from the 2020 Edelman Trust Barometer found there’s an almost unanimous worldwide belief that brands have a critical role during this trying time. Four Traits Consumers Look For in Brands During Crisis 1. In the U.S., The Case for Empathy.

Brands 54

Brands Study Government Survey 54

Second to None

FEBRUARY 16, 2018

As it continues its move towards becoming a global business hegemony, Amazon is providing value to more than just its customers. Recently, the powerhouse brand announced a new effort to improve the way they provide their employees with healthcare, sending shockwaves throughout the healthcare industry. Experiment together.

Healthcare 54

Healthcare Leadership Innovation Voice of Customer 54

Second to None

FEBRUARY 22, 2018

Organizations that have managed to open up branches across the country are constantly trying to measure, understand and improve the performance of each individual location to ensure they match brand standards.

Voice of Customer 72

Voice of Customer Brands Analytics Leadership 72

Second to None

FEBRUARY 20, 2018

Online stores and increased accessibility has ramped up competition amongst organizations in every industry, making it essential that brands find a way to offer a unique value to their customers that only they can provide. What is your sportswear brand doing to make this impact on its customers?

Industry 69

Industry Net Promoter Score How To Ecommerce 69

Second to None

AUGUST 28, 2018

Ideally, leadership will find a vendor that easily allows the data to be spread throughout different levels of your organization, so employees are acting based on up-to-date, accurate information. Reporting is an often-overlooked aspect of a mystery shopping , voice of customer survey or other CX research program.

Report 59

Report Measurement Voice of Customer Leadership 59

Second to None

MARCH 27, 2018

If your brand is sending any group of independent contractors to monitor the compliance rate of your employees, there is an inherent risk of a negative interaction taking place. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

Leadership 63

Leadership Culture Brands Customer Centricity 63