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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Brand Integrity and Your Ideal Customer

ClearAction

Brand Integrity and Your Ideal Customer Lynn Hunsaker Ideal Customer Profiles can be your key to sales velocity, retention, recurring revenue, and CAGR (compound average growth rate). Your Business Development managers may not have considered the bigger picture of success: brand integrity.

Brands 62
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10 Tips to Improve Social Media Customer Service

CSM Magazine

Align Your Brand Values. Be aware of your brand image and your audience on social media. To keep these customers delighted, you can offer a loyalty program. You can use social media tools to find out who is driving the most conversations about your brand. Respond Promptly to Customers.

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3 Effective Strategies on How to Avoid Bad Reviews Online

SurveySensum

Suddenly, you come across a post of your favorite shoe brand, but the comments are full of bad reviews. You see, around 54% of people like you check out a brand or product on social media. But, how to avoid bad reviews and leverage social media as a robust customer feedback tool to create a great online presence for your brand?

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5 Top Customer Service Articles For the Week of May 4, 2020

ShepHyken

At the end of the day, it is the mismatch between brand and product promise and delivery to these promises. 7 Guidelines Starting Customer Experience by Christine Crandell. How Sephora & Others Use Customer Loyalty Programs To Drive Revenue by ReferralCandy. Customer Experience is the way! But where is its value?

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Mobile App for eCommerce Store — Even More Customers, Sales, and Profits

CSM Magazine

Research from consulting agencies and brands proves that mobile apps increase conversion rates and average purchase receipts, help maintain relationships with customers, motivate them to make new purchases and advise friends and family. It is made in compliance with the operating systems’ guidelines and can work offline.

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Customer Experience Best Practices: 10 Tips to Improve CX Today

SurveySparrow

Well, let me tell you, it’s not just a mere notion, but a well-established fact that can make or break a brand’s reputation. Key Components of Customer Experience CX goes beyond transactions; it’s about building trust, loyalty, and brand advocacy. How about we get into it now? They are: 1. Quality is key.

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