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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Here are ten things you can do to help provide great customer service on social media. Align Your Brand Values. Be aware of your brand image and your audience on social media. Respond Promptly to Customers.

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3 Effective Strategies on How to Avoid Bad Reviews Online

SurveySensum

Suddenly, you come across a post of your favorite shoe brand, but the comments are full of bad reviews. You see, around 54% of people like you check out a brand or product on social media. But, how to avoid bad reviews and leverage social media as a robust customer feedback tool to create a great online presence for your brand?

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Online Reputation Management: The Small Business Guide to Going Big

SurveySparrow

Reacts quickly and addresses the issue directly with the customer. Brand Advocacy Relies on a broader range of brand advocacy strategies, including influencer marketing, customer loyalty programs, or community forums. Mention One example of a brand that got increased sales due to online reviews is Amazon.

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Product Market Fit Surveys: What You Need to Know

SurveySensum

Measuring product-market fit is crucial for businesses because it tells you: How satisfied your customers are with your product? Happy customers often become loyal advocates for your brand. Whether your product sets you apart from your competitors and fosters customer loyalty. What should be the Sample Size?

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The Role of NPS in the Banking Industry

SurveySensum

You don’t want your customers overwhelmed or feel frustrated. Also, it is essential to consider factors such as response rates, size of the customer base, and customer segments while launching the NPS survey in banks. Detractors – Customers who are extremely dissatisfied with the product/service.

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