Remove Brands Remove Connections Remove Guidelines Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Points and miles are a dominant and popular form of loyalty value.

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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis. This is a major opportunity cost for every loyalty program. This workload can now be greatly reduced.

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Incentivized reviews: Uncovering hidden dangers

BirdEye

However, you must adhere to several rules and guidelines to ensure the way you solicit and share these reviews remains legal. Legal penalties The best way to ensure an incentivized review follows Federal Trade Commission (FTC) guidelines is to remain transparent. Is an incentivized review illegal? The short answer is no.

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Rethinking loyalty for mobile

PK

Having a robust digital presence is unquestionably critical for any consumer brand. As digital technology continues to evolve at a rapid pace, consumer expectations of brands’ digital experiences evolve along with it. In short, mobile empowers brands to engage customers in new ways. Think beyond discounts and cashback.

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5 Top Customer Service Articles For the Week of February 15, 2021

ShepHyken

My 12 golden guidelines for your Customer Experience Strategy by Steven Van Belleghem. Steven Van Belleghem) Here are my 12 golden guidelines that will help your company build a powerful vision about customer experience. In the modern aspiration economy, people develop true brand affinity only when it gives them a sense of community.

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10 Tips to Improve Social Media Customer Service

CSM Magazine

In a hyper-connected world, social media can be a key component of your customer experience strategy. Align Your Brand Values. Be aware of your brand image and your audience on social media. Social media users want to connect with real people, not corporate entities. Choose a Connected Platform.

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Online Reputation Management: The Small Business Guide to Going Big

SurveySparrow

Brand Advocacy Relies on a broader range of brand advocacy strategies, including influencer marketing, customer loyalty programs, or community forums. Can leverage personal connections with customers and incentives to encourage positive reviews. Brand perception is kind of the same.