The Link Between RFM & NPS in Ecommerce Growth
Retently
FEBRUARY 20, 2023
In a highly competitive environment, assessing the success of a DTC brand just by checking the revenue and customer lifetime value is not enough. RFM and NPS are widely used in ecommerce for these purposes. For a quicker result, NPS will do the job as it assesses customer attitude and loyalty to the brand. What is NPS?
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