Remove Brands Remove Customer Confidence Remove Loyalty Remove Marketing
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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

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Guest Post: How to Improve Your Post-Purchase Customer Experience

ShepHyken

This week we feature an article by Devin Pickell, Growth Marketer at Privy. He shares simple but effective ways to improve your post-purchase customer experience so your customers keep coming back for more. Getting a customer to make their first purchase is not easy. Audit your order confirmation sequence.

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15 Customer Touchpoints That Will Optimize Your Customer Journey

CSM Magazine

Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales. Your customer journey is composed of a set of touchpoints. Pre-purchase stage.

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7 Trust-Building Tactics to Increase Customer Loyalty

ChurnZero

Make sure you market your character, and not just your capabilities, to earn customer trust. It makes strong brands stronger, but weak brands weaker.” By admitting a weakness, a brand credibly establishes a related positive attribute.” Admit when you don’t know. The last part is an important dependency.

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Guest Blog – How Social Media Chatbots Can Help Businesses Target and Generate Leads

Comm100

5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony. Mobile Marketer research found out that nearly 40% of millennials interact with chatbots regularly. Customers can also get instant responses to urgent queries 24/7 which contributes to a better customer experience.

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5 Top Customer Service Articles For the Week of May 7, 2018

ShepHyken

That’s why the online retailer now converses with its customers most frequently through text messages. My Comment: There are many ways for customers to communicate with the companies and brands they do business with. An easy return policy creates customer confidence and trust in the brand.

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7 Proven Solutions to Address Customer Service Gaps

CSM Magazine

In a competitive market, stellar customer service stands as the cornerstone of a thriving business. As a matter of fact, 49% of customers have left a brand due to poor customer service , as revealed in a study back in 2021. Note that most of these customers were once very loyal to the brands they supported.