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Brand Equity: What It Is, the Benefits, and How to Build It

InMoment XI

For example, if a customer is looking for a quick OTC pain reliever, they may turn to Tylenol over a drugstore generic alternative because they know the brand and trust it. That is the essence of brand equity. The better your brand equity, theoretically the better your company will perform in sales and public perception.

Brands 492
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Unlocking the Value of Customer Experience: A Guide to Measuring CX ROI

NobelBiz

As businesses prioritize customer satisfaction, understanding the nuances of measuring Customer Experience Return on Investment (CX ROI) has emerged as a strategic imperative. The capacity to measure and quantify the return on investment (ROI) of CX initiatives is critical for businesses to thrive.

ROI 111
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Guest blog: The Ultimate Guide to Launching and Branding a Successful Customer Experience Program

Comm100

If you want your brand to stand head and shoulders above the competition, developing an unbeatable customer experience is essential. However, consistently achieving customer satisfaction across all aspects of your business is a considerable challenge. Launching a customer experience program – What do you hope to achieve?

Brands 215
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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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Cleaning a Toilet vs. Calling Customer Support: 3 Factors Impacting the Customer Experience

InMoment XI

Yes, more companies and brands are trying to shift the customer service experience to a self-serve one, where the person needing support can find their own answers via the company’s internet site, user forums, or at worst a chat session. But how many customer-support experiences take only a few minutes?

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

With the number of businesses available to your customer base, including big competitive retail brands, you have to make your business stand out from the pack. In the modern digital world, it’s by creating a seamless customer experience strategy. This is called the customer journey. How exactly do you do this?

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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

Before attempting to measure it, let’s first try to define what product-market fit is. Another reason why product-market fit is essential is that it helps to create a loyal customer base. When a product meets the target market’s needs, customers are likelier to become advocates for the product.