NetBase

NOVEMBER 21, 2019

There’s a misperception that social analytics insight is only relevant to and used by the marketing team in an organization. In some companies this is the case, but leading brands have adopted social listening to support a variety of functions. Consumer Experience Understanding & Planning. Predicting Trends.

Analytics 40

Analytics Social Media Trends Consumers 40

Hero Digital

DECEMBER 11, 2018

Brand loyalty is at an all-time low, but values-driven connections are tipping the scale for customers across generations. Euclid reports that a brand’s alignment with the customer’s personal values is important to 52% of millennials, 48% of Gen X, and 35% of baby boomers. Enter your brand. Confidence. Efficiency.

Omni-Channel 42

Omni-Channel Connections Brands Healthcare 42

Comm100

AUGUST 23, 2018

Consumer patience is dwindling; we want better, more accessible products, and everything that we do seems to revolve around convenience. While some businesses have struggled to withstand the shifting tides, others have reacted in a timely enough fashion to keep up (at least minimally) with changing customer expectations.

Exceptional Customer Service 100

Exceptional Customer Service Customer Service Chatbots Hotels 100

Help Scout

MAY 21, 2019

How to write a value proposition. Developing a value proposition requires awareness of a range of factors, including: Customer feedback. Industry, market, and competition. Company mission and values. In a past article, we’ve detailed how you can write a value proposition for your business from start to finish.

Examples 40

Examples Hotels Hospitality Travel 40

LiveChat

MARCH 6, 2018

Providing an amazing customer service and support is one of the essential pointers, which can help brands corner the market. Ebay – Our mission is to be the world’s favorite destination for discovering great value and unique selection. Nordstorm – An incredible eye for what’s next in fashion.

Customer Centricity 28

Customer Centricity Ecommerce Tips Chatbots 28

News & Customer Experience

SEPTEMBER 15, 2015

Today we enter the fantastic world of a fashion store. Whether it is a flagship store , an affilate or a reseller , it is essential to have clear in mind that, when entering the point of purchase, the customer wants a preferential and direct relationship with the brand itself. So, let’s see what it is all about!

Fashion 40

Fashion Touchpoint Retail Brand Values 40

BirdEye

OCTOBER 5, 2023

Brand perception refers to how consumers view, think, and feel about a company and its offerings. It develops from direct interactions, word-of-mouth, marketing, public relations, social media, and other channels. It shapes consumer behavior and impacts a brand's success. What is the purpose of brand perception?

Examples 63

Examples Measurement Brands How To 63

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. A strong brand is vital for building relationships with clients.

Brands 52

Brands Strategy Advertising Competitive Advantage 52

BirdEye

FEBRUARY 23, 2024

Each department is vital to any successful organization: the marketing department fuels the hype, finance manages the cash flow, and operations keep the engine running smoothly. An enterprise can optimize its external communication by aligning it with its brand values, ensuring consistency and authenticity.

Communication 63

Communication Multi-Channel Culture Social Media 63

ProProfs Chat

JULY 30, 2021

Let’s understand the different types of brand perception in the next section. Read more: Why Customer Service is Your New Marketing Strategy? Different Types of Brand Perception. How to improve brand perception? For understanding this, you need to know the different channels of brand perception.

Brands 111

Brands Net Promoter Score Social Media e-support 111

BirdEye

MARCH 11, 2024

How to leverage hashtags for event marketing? Integrating hashtags with other business marketing strategies FAQs on hashtags for business Make the best out of hashtags for your business with Birdeye Social What are hashtags for business? And one of the best ways is the hashtag marketing. What’s the ‘3×3’ hashtag strategy?

Social Media 71

Social Media Trends Analytics Connections 71

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising Video Fashion 98

SurveySparrow

SEPTEMBER 21, 2020

You can spend millions on developing, designing, and marketing a product. But, if the product doesn’t match your consumer preferences, everything goes to waste. Online Surveys has become a new trend in the world of digital marketing, as it saves your money and time. Marketing and Product Surveys. Event Surveys.

ROI 45

ROI Survey Return on Investment Social Media 45