Kate Spade Revamps Retail Experiences to Deliver Brand Values
Beyond Philosophy
NOVEMBER 17, 2015
Their website claims the brand has 175 shops internationally. Consumers for the luxury brand can look forward to a change in their experience. According to Business Insider, the new experience is called a “guest journey” and the sales associate is now their “muse.”. One key for a luxury brand is called “aspiration.”
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