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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding the way that employees are performing on the frontlines can serve as a difference maker for brands hoping to create a leading Customer Experience platform. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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CX Competency & Maturity Model (Video)

Experience Matters

We’ve put together this short video to explain Temkin Group’s CX Competency & Maturity Model. Complete Temkin Group’s FREE 20-question assessment to determine your overall CX maturity level and your performance in each of the Four Customer Experience Core Competencies.

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Effective strategies for conducting brand surveys

BirdEye

Knowing how your customers feel about your brand makes growing a business easier and more efficient. Regularly conducted brand surveys help you gather such feedback. But brand surveys come in many different forms and choosing the right one is important to reap the benefits of your investments. Branding isn’t a one-time effort.

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Report: B2B Customer Experience Best Practices

Experience Matters

We published a Temkin Group report, Business-to-Business (B2B) Customer Experience Best Practices. Here’s the executive summary: Temkin Group research shows that although business-to-business (B2B) organizations are raising their customer experience (CX) ambitions, they still have a way to go before achieving their goals.

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Can I Get Some CX With That Big Mac?

Experience Matters

In Temkin Group report, ROI of Customer Experience, 2014 , we found that a modest improvement in customer experience can generate an average of $437.5 McDonald’s recently announced the appointment of its first VP Customer Officer , Fred Ehle. I applaud McDonald’s for the move. Customer experience Fred Ehle McDonalds'

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Both groups of technologies can be utilized to make analytics more actionable. Brand experience is a very close concept to customer experience, except the latter, refers to how customers reflect on your company. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.

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Report: Lessons in CX Excellence, 2015

Experience Matters

We just published a Temkin Group report, Lessons in CX Excellence, 2015. The report provides insights from 8 finalists in the Temkin Group’s 2014 CX Excellence Awards. Here’s the executive summary: This year, we chose eight organizations as finalists for Temkin Group’s 2014 Customer Experience Excellence Award.

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