Remove longitudinal-data
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Do we Mine or Mind the Gap?

SuiteCX

With a veritable wealth of verbatim, Moments of Truth, customer feedback, and a trove of response and sales/marketing data and in many cases a very positive NPS alas, those departments still have no true understanding of WHY this is all happening and the levers and triggers that created those data points. Layer those in!

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10 Best SoGoSurvey Alternatives & Competitors In 2023

SurveySparrow

In this blog, we’ll introduce you to 10 impressive tools that can give SoGoSurvey a run for its money. It is your go-to tool for creating dynamic surveys that help you gather valuable insights and make data-driven decisions. So, you’re on the hunt for some fantastic alternatives to SoGoSurvey?

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What Are the Business Benefits of Market Research?

2020 Research

Continuous validation of concepts for longitudinal insights during product or ad development is one way to become more data driven as an organization. Concept testing significantly reduces risk by validating ideas with real customers. If these customers dislike the idea, it’s probably not a good candidate for go-to-market.

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Digital vs In-Person Qualitative Research: How to Determine Which Is Best for You

2020 Research

In this blog, discover the pros and cons of both digital and in-person qualitative research. Respondents are physically present with a research team to answer questions, with the possibility to share additional biometric and physiological data. This research method requires significant effort in design and planning at the front end.

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The Importance of Data Privacy and Its Effect on Market Research

2020 Research

Consumers are increasingly aware and protective of their data privacy, forcing organizations to be more transparent in their data collection. Market research companies must uphold strict privacy guidelines and work to combat fraud in data collection. Data privacy is a growing concern across the globe.

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Build Successful Brand Communities at Scale

2020 Research

Longitudinal Learning – Deep and progressive consumer profiling over months or years allows enterprises to develop a deeper understanding of the market and its customers. Standardization means research data is easily transferable and reusable between systems, with a cost-effective digital workflow to save you money.

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Concept Testing 101: How to Validate and Refine Your Ideas

2020 Research

Make confident, data-informed decisions. Pain Points of Concept Testing While we went through the different concept testing benefits, it is critical to recognize that it also comes with certain challenges: Price : Concept testing can often be costly due to the need to implement tasks such as participant recruitment, data analysis, and more.

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