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6 New Year’s Resolutions for Great B2C Marketing

Optimove

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Even as the calendar flipped to January 2023 on Sunday – manual work and wasted effort will still be a part of many CRM marketers’ day-to-day roles.

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Top Five Obstacles to Customer Centricity #4 Multi-channel Journey

Peter Lavers

Respondents are asked how well each statement describes their business, and the 4th most agreed with statement is : “My company hasn’t mapped the multi-channel customer. Channels being seen as just a cost, leading to companies trying to ‘force’ customers to ‘shift’ to a lower cost channel or outsourcing critical touchpoints off-shore.

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Expired -Document

Optimove

Guide: CRM Manager Evolution Curve. Why B2C Marketers Need a Relationship Marketing Hub. Multi-Channel Customer Marketing. Is a Best-of-Breed or Integrated Suite Solution better for you. Making the Case for a Marketing Orchestration Engine. Marketing Research on COVID-19 Impact. Managing Infinite Customer Journeys.

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What Support Services Will Complement Telemarketing Philippines and Why?

Magellan Solutions

It is much easier to pay someone else to pick up the phone than have your employees multi-task to do it. The most popular forms of lead generation are Online lead generation, B2C lead generation and B2B lead generation services. . Client interaction takes place across multiple platforms in a multi channel contact center.

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Thoughts on Marketing Amid COVID-19

Optimove

When we do turn our focus to the more mundane professional adversities this crisis brings, we find ourselves in front of a multi-layered, mostly unknown challenge. I hope you and your loved ones are all as safe and sound as can be and wish you good health throughout this worldwide calamity and beyond. Cross-Functional as Key. Community First.

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. Best independent blog content.

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5 Reasons You Need a Next-Gen Chatbot for Customer Support

Solvvy

The support experience that your customers have when interacting with your business has a direct link to your company’s future revenue – in fact a study from Dimensional Research found that 62% of B2B and 42% of B2C customers purchased more after a positive support interaction.