Optimove

AUGUST 2, 2021

Picture the marketing funnel as a framework that imagines the customer journey as a funnel. Its shape helps illustrate that as a customer advances across the different stages, fewer remain with the brand. Plenty of brands use marketing funnels both in B2B and B2C organizations, making it one of the most used frameworks around.

CRM 98

CRM Marketing B2C Multi-Channel 98

Optimove

JANUARY 3, 2023

2022 has been a whirlwind of a year for both B2B and B2C brands out there. Here are some best practices for B2C brands to take their marketing to the next level this year. Even as the calendar flipped to January 2023 on Sunday – manual work and wasted effort will still be a part of many CRM marketers’ day-to-day roles.

B2C 59

B2C Marketing Multi-Channel CRM 59

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Comm100

OCTOBER 16, 2018

Regardless of how a customer chooses to contact you, expectations of consistent and personalized interactions across every channel — phone, email, social, website, or live chat — don’t change. Use journey maps based on real customer experiences to identify personalization opportunities across all channels and systems.

Multi-Channel 134

Multi-Channel Customer Experience Customer Journeys Chatbots 134

Peter Lavers

AUGUST 2, 2016

Respondents are asked how well each statement describes their business, and the 4th most agreed with statement is : “My company hasn’t mapped the multi-channel customer. journey or isn’t managing it well”. Blame cultures from one channel to another. and all the channels they currently or will use.

Multi-Channel 40

Multi-Channel Customer Centricity CEM B2C 40

Optimove

NOVEMBER 8, 2020

Guide: CRM Manager Evolution Curve. Why B2C Marketers Need a Relationship Marketing Hub. DIY Hack: How to Calculate Customer Lifetime Value. Treat Every Customer Campaign as a Marketing Experiment. Managing Infinite Customer Journeys. Multi-Channel Customer Marketing.

Multi-Channel 40

Multi-Channel B2C Retail CRM 40

Confirmit

MAY 29, 2018

Voice of the Customer programs are proven to help organizations retain customers, build better products, deliver better services, and systematically understand customer experience in order to drive change. Understand your customers’ expectations better. Evaluate (and prevent) the risk of your customers churning.

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40