Optimove

MARCH 12, 2020

When we do turn our focus to the more mundane professional adversities this crisis brings, we find ourselves in front of a multi-layered, mostly unknown challenge. From A to Z, with some special attention to support, and emotionally intelligent and sensitive experience. Cross-Functional as Key. Community First.

Marketing 64

Marketing Multi-Channel B2C Sports 64

iCiDIGITAL

NOVEMBER 12, 2018

comes with exciting new functions and features—most of which will benefit B2C merchants. For example, if you request a customer’s email address from the CRM through a standard API, you would receive all of their attributes (last name, first name, address, phone number, etc.). Multi-Source Inventory (MSI).

Multi-Channel 40

Multi-Channel Ecommerce B2C Data 40

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

ChurnZero

JULY 12, 2019

The answers are normally quite homogenous in B2C (e.g. These four channels MUST outperform other sources of MRR. Users must feel compelled to access your application over time. This is linked to a) the kind of solution you offer, b) your product roadmap, c) your customer success program, and d) your user experience.

Customer Success 75

Customer Success Customer Experience How To Roadmap 75