Remove B2C Remove CRM Remove Customer Relationship Management Remove Multi-Channel
article thumbnail

How Terminal X Achieved a 279% Uplift in Click Rates to Help Boost Sales  

Optimove

The leading retailer used micro-segmentation and personalized messaging to know its customers better and improve campaign profitability. Terminal X , Israel’s pioneering multi-brand e-commerce platform fashion site, partnered with Optimove to enhance customer segmentation and personalization.

Sales 69
article thumbnail

Comprehensive Guide to Lead Generation

Magellan Solutions

And there are two types of lead generation : B2B and B2C. Whereas, B2C (Business to Customer) deals with getting the information of customers or consumers to make a sale. Every marketer has to deal with b2c lead generation and b2b lead generation at some point. . Average Cost per Lead by Lead Generation Channel.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Currently, he is serving as the Director of Customer Success at Kustomer and an Advisor at The Success League. He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. Blake Morgan – Customer Experience Futurist, Keynote Speaker, Author.