Bob Hayes

FEBRUARY 2, 2015

Customer Experience Leaders Outperform Customer Experience Laggards. In this post, I study what loyalty-leading companies do differently than loyalty-lagging companies in their customer experience management (CEM) efforts. Customer satisfaction is important for business success.

Loyalty 40

Loyalty CEM Customer Experience Social Media 40

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. How do you take action on customer experience? Listen to your customers. By leveraging customer experience design, businesses can create customer experiences that drive customer loyalty and business growth.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

Beyond Philosophy

JANUARY 16, 2015

Blogs Digital Experience CEM CEO consumer behaviour Customer Analysis Customer Behaviour customer experience management digital experience Emotional Experience Market Research' The post Why I Suffered Through A Website Redesign (and You Should, too!)

CEM 60

CEM eBook User Experience Analysis 60

Beyond Philosophy

NOVEMBER 10, 2014

The Value of Customer Experience, Quantified.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Responsetek

MAY 4, 2018

Have you ever walked into a supermarket to buy a new product, something you haven’t consumed before and stood in front of the aisle, caught in a paralysis of knowing which choice to make given the multiple brands and variants you are faced with? He argues that eliminating consumer choice can greatly reduce anxiety for shoppers.

CEM 40

CEM Consumers Brands Automotive 40

Beyond Philosophy

OCTOBER 28, 2014

Follow Colin Shaw on Twitter @ColinShaw_CX.

Net Promoter Score 120

Net Promoter Score Customer Experience How To CEM 120

Beyond Philosophy

JUNE 17, 2015

Like any proactive form of outreach to consumers, including classic advertising approaches, content must have discipline around investment and return. And, it will only become more complicated as more companies invest more dollars in content marketing, competing for the consumer’s attention. Where Is Content Marketing Headed?

Consumers 60

Consumers Connections Social Media Advertising 60

Beyond Philosophy

JANUARY 23, 2015

The post How to Get People to Do What You Want appeared first on Beyond Philosophy.

How To 60

How To CEM eBook Study 60

Beyond Philosophy

JANUARY 28, 2015

The post My First 90 Days: The Secrets You Must Know About Your New Job appeared first on Beyond Philosophy.

CEM 60

CEM eBook Conference Customer Centricity 60

Beyond Philosophy

FEBRUARY 2, 2015

Title: The post Music: A Marketing Tool appeared first on Beyond Philosophy.

Tools 60

Tools Marketing CEM eBook 60

Beyond Philosophy

OCTOBER 24, 2014

Follow Colin Shaw on Twitter @ColinShaw_CX.

ROI 74

ROI Net Promoter Score CEM Conference 74

Answer Dash

APRIL 17, 2020

Understanding customer experience management Customer experience is the sum total of every interaction a customer has with your business, from seeing your logo on a billboard to humming along to the hold music when they use your contact center. What is customer experience management?

Customer Experience Management 66

Customer Experience Management Culture Customer Experience Management 66

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Do you love CEM as much as we do? So let’s start! At the same time it is also what most companies are missing.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Beyond Philosophy

MAY 14, 2015

Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.). Clearly, more Customers want self-service options. One of the most important emotions that your Experience generates with your Customers is Trust. (Source: Brian Manusama, Gartner.com ).

Self Service 60

Self Service Exercises Analysis Call Center 60

Maru Group

MARCH 14, 2023

Maru understood that deciding what entertainment to consume is an emotional decision, so we went beyond the traditional line of rational questioning to uncover the answer. However, IAT and Fast/Slow alignment analysis revealed almost the opposite hierarchy of titles. The “Magical Movie” broke Nielsen records with 2.7

Entertainment 82

Entertainment CEM Analysis Touchpoint 82

Beyond Philosophy

DECEMBER 22, 2015

As they are gathering information to help in day-to-day brand decision-making, consumers want, crave, desire, seek, and value content from marketers – as long as it is reasonably altruistic, informative and objective, and minimizes the ‘look of sponsorship’ and the three most readily identifiable sales ‘P’s’: push, pitch, and puff.

Video 60

Video Marketing Social Media Conference 60

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. How to take actions on customer experience? Listen to your customers. Do you love CEM as much as we do? So let’s start! At the same time it is also what most companies are missing.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

Beyond Philosophy

JUNE 11, 2015

Consumers seem to be increasingly aware of the benefits, in both purchases and information, that they are providing to vendors, and they are putting more and more pressure on these companies, in both loyalty programs and the act of shopping and the purchase transaction itself, to provide more personal value.

Gamification 60

Gamification Loyalty Programs Loyalty Consumers 60

SuiteCX

JANUARY 16, 2017

In this article I’ll help you understand where and how to find the data, and how to organize it to become useful to improving the customer experience. CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer.

CEM 100

CEM Data Groups Interaction 100

SuiteCX

JANUARY 16, 2017

In this article I’ll help you understand where and how to find the data, and how to organize it to become useful to improving the customer experience. CX (customer experience) and CEM (customer experience management) practitioners require actionable data to understand, interact with, and plan to change the experience of the customer.

CEM 100

CEM Data Groups Interaction 100

CloudCherry

AUGUST 30, 2018

Using structural equation modeling, a tool called path analysis can connect the dots between experiential aspects and financial metrics. Instead of simply relying on correlation analysis and regression models, CloudCherry uses structural equation modeling to identify the impact of various aspects on the overall experience.

Strategy 150

Strategy NPS Analytics Analysis 150

Beyond Philosophy

JUNE 2, 2015

The company, which is well-known for its food selection and quality (you can even custom blend your own trail mix), and for its empowered, well-trained and proactive employees, was recently named the best supermarket chain in America by Consumer Reports ; and, yes, it certainly might be the best retailer in the world.

Customer Centricity 60

Customer Centricity Retail Leadership Training 60