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New Data About Airlines Competing on Customer Experience

Blake Morgan

Between cancellations, inflation, and the lingering impact of the pandemic, it’s been a rough year for the airline industry. However, the industry overall had a positive year, increasing 1% over 2021 for a score of 76. The airline industry has faced a rocky road in the last few years. What makes the Alaska experience unique?

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Your Top 3 ROI Questions, Answered

InMoment XI

Think of your favorite airline, or an airline that has developed a “good” mobile application. These airlines knew it would be easier and more convenient for their customers to be able to check-in for a flight when they were on the go. An ROI Example from an InMoment Client.

ROI 493
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How Airlines Use NPS to Improve Their Customer Satisfaction Ratings

Retently

“You can’t have a mid-life crisis in the airline industry, because everyday is a crisis.” – Herb Kelleher. Maintaining an airline is a mess. However, in the pursuit of keeping their operational costs lower, airlines often compromise on one element that has become the crucial competitive differentiator – customer experience.

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The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

Consider the following scenario: A customer learns a new airline will be operating flights in their city. Their customer experience will begin long before they board their first flight with the new airline. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
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The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

Consider the following scenario: A customer learns a new airline will be operating flights in their city. Their customer experience will begin long before they board their first flight with the new airline. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.