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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Does it spell doom for your business?

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What is a Good NPS Score?

GetFeedback

The question of what is a good NPS score is popular among brands who value customer experience. A Net Promoter Score, or NPS, has become a necessary customer experience metric. In fact, an estimated 65% of companies track NPS scores , making it the most coveted customer experience metric measured by companies.

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Customer Service Metrics Guide: CSAT vs. NPS vs. CES

NICE inContact

That’s why we recommend building a strategy around tracking, and improving upon, the top 3 customer service metrics: CSAT, NPS®, and CES. What is Customer Effort Score (CES)? While CSAT is a transactional measure and NPS is a relationship metric, CES can be either. What is Net Promoter Score (NPS)?

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CSAT vs. NPS vs. CES: A Guide to Customer Service Metrics

NICE inContact

That’s why we recommend building a strategy around tracking, and improving upon, the top 3 customer service metrics: CSAT, NPS, and CES. Net Promoter Score (NPS). Net Promote Score or NPS focuses on answering the question: Are my customers willing to recommend my product and/or services to others?

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CSAT vs. NPS vs. CES: A Comprehensive Guide to Customer Service Metrics

NICE inContact

That’s why we recommend building a strategy around tracking, and improving upon, the top 3 customer service metrics: CSAT, NPS, and CES. Net Promoter Score (NPS). Net Promote Score or NPS focuses on answering the question: Are my customers willing to recommend my product and/or services to others?

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.

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Report: Economics of Net Promoter, 2015

Experience Matters

Here’s the executive summary: Net Promoter ® Score (NPS ® ) is a popular metric that companies use to analyze their customer experience efforts, but how does it actually relate to loyalty? See our VoC/NPS resource page , which includes great resources for creating a successful NPS program.

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