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New Data About Airlines Competing on Customer Experience

Blake Morgan

Between cancellations, inflation, and the lingering impact of the pandemic, it’s been a rough year for the airline industry. However, the industry overall had a positive year, increasing 1% over 2021 for a score of 76. The airline industry has faced a rocky road in the last few years. What makes the Alaska experience unique?

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Moreover, at least two-thirds of Fortune 1000 companies pore over their NPS results religiously, using the metric as a barometer of customer satisfaction and loyalty.

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Customer Satisfaction Score (CSAT) Industry Benchmarks

GetFeedback

If you’re new to Customer Satisfaction Score (CSAT), a good starting point is seeing how you compare to peers in your industry. Customer Satisfaction Score is 76.5%. Airlines: 73%. If your industry didn’t make it into the ACSI list, comparing yourself to the overall US customer satisfaction score of 76.5% Apparel: 79%.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

About three years ago, I was flying from Barcelona to New York on United Airlines. That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer.

Loyalty 98
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Customer Service Metrics Guide: CSAT vs. NPS vs. CES

NICE inContact

What is Customer Effort Score (CES)? Customer Effort Score or CES is a metric that scores the level of difficulty customers experience when using your product or service (you can find a CES starter kit here ). What is Net Promoter Score (NPS)? You can read more about building great CSAT surveys here.

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Since not all NPS® data is public, and most brands aren’t eager to publish their low Net Promoter Score, we’ve taken several steps to find reliable customer satisfaction data that we can use to compare brands: Whenever possible, we’ve sourced data from various NPS benchmarks to gain a picture of the general NPS range within an industry.