SmartMessage Blog

JULY 13, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. According to expressanalytics, customer retention costs up to 6 times less than acquisition.

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Loyalty Management Loyalty Programs Competitive Advantage 40

delighted

JUNE 30, 2022

Every brand loves a happy customer, and knowing that you have recent buyers who love your product enough to give you positive feedback is a great feeling. But your happiest customers can do more than provide validation and direction – they can also become significant revenue drivers for your business through a referral program.

Sales 83

Sales Net Promoter Score Loyalty Programs Ecommerce 83

BirdEye

NOVEMBER 16, 2023

A well-crafted lawn care marketing plan can boost online visibility, build brand awareness, reach a wider audience, employ targeted marketing and advertising campaigns, gain customer trust, and offer a competitive edge. Most landscaping or lawn care services operate on word-of-mouth marketing, local listings, and a few referrals.

Marketing 64

Marketing Social Media Advertising Chatbots 64

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. This strategy transforms satisfied customers into brand champions who actively refer new business. This strategy transforms satisfied customers into brand champions who actively refer new business.

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Software Marketing Multi-Channel e-support 64

BirdEye

APRIL 20, 2023

Local lead generation is a great way to reach potential customers in your area and increase your revenue. Smaller businesses work to generate local leads using tactics that will attract customers located within close proximity. Then work to encourage customers to leave reviews. But how can you generate local leads?

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.

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Loyalty Multi-Channel Gamification Loyalty Programs 45

BirdEye

MARCH 24, 2023

The following are some of the business development basics and benefits for any company: Customer acquisition and expansion of markets A solid business development strategy is integral to the acquisition and nurturing of new customers. It guides your team with steps and techniques to generate high-value leads that convert to customers.

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Return on Investment Social Media Sales Metrics 98

Qualtrics

DECEMBER 8, 2020

It’s well-known that customers will tend to buy a product they recognize and trust. The concept of brand equity takes advantage of this customer behavioral tendency to maximize profitable sales over time. Increased revenue and profits when customers choose your brand over another, even if it’s more expensive to buy. Sales data.

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Measurement Brands Net Promoter Score Social Media 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

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Loyalty Trends Data Marketing 59

Retently

FEBRUARY 21, 2024

Are you wondering which channels are effectively leading customers to your business? By pinpointing where your customers come from, you can streamline your efforts, enhance engagement, and grow your business. surveys can reveal which platforms or channels successfully engage your customers. How did you hear about us?”

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Survey Social Media Advertising Analysis 78

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

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Loyalty Marketing Airlines Loyalty Programs 52

SmartKarrot

OCTOBER 28, 2020

If you are into the SaaS business, then surely you would have heard of the term customer lifetime value. It gives you the overall revenue an average customer generates during their entire relationship with a business. But wouldn’t it be more beneficial to know what profit (rather than revenue) a customer generates?

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Analysis Groups Resources Loyalty Programs 10

Lumoa

JUNE 26, 2023

In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. You can also achieve similar figures by building an omnichannel customer experience tailor-made for your business. In This Article: What is omnichannel marketing customer experience?

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Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BirdEye

OCTOBER 27, 2023

Businesses might be well-equipped with advanced digital tools and modern-day strategies to attract customers. However, the quest to find the “perfect solution” to customer acquisition remains timeless. Customer acquisition is the backbone of a business’s growth and sustainability. Aim for more customer reviews 7.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. How do you advertise your carpet cleaning business for free? Builds trust with positive customer reviews. This blog is all about that. Targets specific demographics for precision.

Tips 59

Tips Strategy Marketing Social Media 59

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

MARCH 30, 2022

In recent years, brands have invested more in loyalty. At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. but within a few years it had become South Africa’s leading loyalty program.

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Loyalty Loyalty Programs Resources Airlines 52

BirdEye

NOVEMBER 10, 2023

Most roofing companies survive on seasonal leads, sporadic inquiries from listings , or occasional customer recommendations. We’ve explored the top 20 roofing marketing strategies you can deploy to get new customers and scale your business. Investing to market your roofing company ensures that: New customers can find you easily.

Marketing 59

Marketing Strategy Social Media Advertising 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2018

For all readers, the key takeaway will be that the evolution of loyalty programs into marketplaces is unstoppable, and that the decision to jump aboard is a sink-or-swim equation for all but the largest loyalty brands. Marketplaces deliver unique value for customers that your own brand cannot deliver on its own.

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Loyalty Loyalty Programs Hotels Travel 45

SurveySparrow

SEPTEMBER 20, 2022

Customers love organizations that care about them. How your team is trained to handle your customer complaints says a lot about your organization. We look at some of the best customer success quotes from business legends and seasoned entrepreneurs in this article. 30 customer success quotes for inspiration: 1.

Customer Success 52

Customer Success Airlines Effort Score Net Promoter Score 52

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. How do you customize your customer experience to appeal to various age groups while remaining relevant to all of them? Vary Your Content.

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Customer Experience Social Media Infographics Advertising 124

Currency Alliance

DECEMBER 13, 2018

YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. Old-school loyalty technology firms shrinking, or dying out. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Storyminers

AUGUST 21, 2018

If the majority of your customers are baby boomers or Gen Zers, then marketing is a simple matter of reaching that generation where they spend the most time and in a way that speaks to them. Here are nine ways to customize your in-store and online experience to reach multiple generations: 1. Send Targeted Emails. Engage Generations.

Social Media 100

Social Media Customer Experience How To Infographics 100

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Comm100

JUNE 13, 2018

Preparing for the shopping season ahead of time can help e-commerce vendors and retailers of all industries convert more browsers into buyers, improve customer satisfaction levels, and dodge inconvenient (and avoidable) operational hassles. Are there any reoccurring problems that customers are having with their orders?

Tips 130

Tips Self Service e-support Social Media 130

Magellan Solutions

JULY 12, 2021

Even if you intend to hire internally, the process of finding applicants, interviewing, and onboarding when you outsource your customer service can take some of your time. Main items that determine your eCommerce website cost include: Design – There is a big difference in cost for a fully custom design vs. a template.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. Loyalty should be the answer to these needs.

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Loyalty Programs Travel Loyalty Airlines 40