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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. Considering that consumers have different needs and behaviors at each stage, it is aimed to create an effective communication strategy.

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How to Increase the Efficiency of Marketing Communication

SmartMessage Blog

Marketing communication uses a variety of tools and channels such as advertising, public relations, sales promotions, direct marketing, personal selling, and digital marketing. Considering that consumers have different needs and behaviors at each stage, it is aimed to create an effective communication strategy.

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Why Blogging is Beneficial for Businesses and How

CSM Magazine

Advantages of Blogging for You Business 1. Growth of Audience Loyalty: Audience loyalty refers to the degree of consumer support and satisfaction with a particular brand or product. Community Building and Competitive Advantage: Regularly adding new and interesting articles helps create a loyal audience.

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The Role of Efficient Manufacturing in Improving Customer Experience

CSM Magazine

Now, imagine if the manufacturer optimized their processes to deliver all orders within the advertised time frame. But a competitive advantage for creating loyalty and satisfaction. The extended wait likely leaves you feeling frustrated and less enthused to order again. Delighting customers rather than letting them down.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

who is the owner of Time, Fortune, and People magazines, has acquired Viant. First-party data is considered the best when it comes to advertising online. It means marketers know they are serving ads to the actual consumer they want to be targeting, rather than making probabilistic bets based on browsing behavior.

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How to Successfully Use Location Data for Better CX

CSM Magazine

Businesses gather as much data as possible to learn more about consumer shopping behaviors, analyze current foot traffic at a brick-and-mortar store and improve customer experience (CX). People want value from advertisements. It’s like the 21st century’s version of gold. The days where a simple billboard did the trick are over.

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