Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Customer Journeys Consulting Customer Experience Professionals 115

Peter Lavers

AUGUST 2, 2016

This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. Participants are asked to tell us what, if anything, they are pulling their hair out over when it comes to customer centricity. journey or isn’t managing it well”. journey or isn’t managing it well”.

Multi-Channel 40

Multi-Channel Customer Centricity CEM B2C 40

BirdEye

DECEMBER 8, 2022

Customer review sites Frequently asked questions about types of social media Grow your brand everywhere online with Birdeye. Let’s say you’re a business-to-consumer (B2C) company selling retail products. In fact, studies show that customers spend 20%–40% more money on brands that have interacted with them on social media.

Social Media 98

Social Media Brands Video Entertainment 98

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

GetFeedback

DECEMBER 21, 2018

Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

ChurnZero

FEBRUARY 1, 2019

At ChurnZero, our mission is to be the best Customer Success platform out there – and Customer Success teams sit at the heart of this goal. Since the field of Customer Success is still maturing, we feel it’s key to learn from others in the industry. Amanda Berger, Chief Customer Officer, Lucidworks.

Chief Customer Officer 53

Chief Customer Officer Customer Success Leadership Consulting 53

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

SmartKarrot

AUGUST 10, 2020

Over the past decades, the power of customers in vendor-customer relationships has risen. So have customer expectations. With the advent of digitalization and cut-throat competitions redefining the business landscape across industries, customers have more options to pick from.

Customer Expectations 19

Customer Expectations Social Media Customer Retention B2B 19

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

CloudCherry

DECEMBER 1, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

BirdEye

AUGUST 3, 2022

Using a direct marketing strategy to personalize your customers’ shopping experience is an easy way to outshine your competitors. Direct marketing is when businesses advertise their products or services to specific individuals or groups. Advertising on social media is a great way to engage with potential customers.

Connections 98

Connections Strategy Marketing Social Media 98

CloudCherry

OCTOBER 30, 2018

Who owns the customer experience in your organization? When it comes to putting customer experience management into action, it’s critical to know who owns the moving pieces. In today’s B2B world, customer experience management (CEM) often falls to the customer success team.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

SurveySparrow

MARCH 21, 2023

The relationship between customers and businesses is greatly influenced by the kind of experience you offer them. This is especially true of the B2B customer experience. B2B customers don’t just want you to meet their expectations; they want you to exceed them – every single time. The room for error is low.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

SmartKarrot

FEBRUARY 16, 2022

Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. Considering this importance, we have brought a list of 75 customer experience statistics to you. These will help you efficiently create an excellent experience for your customers.

Customer Experience 10

Customer Experience Social Media B2B e-support 10

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. They have not only brought new perspectives on the table but have redefined the customer experience exceptionally!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

BirdEye

MAY 10, 2023

You need to master the art of finding new clients and engaging existing customers for repeat business. A marketing strategy is a deliberate plan to showcase your business for the purpose of attracting customers and growing revenue. When executed correctly, you can expect to reach your ideal customers and grow your business faster.

Examples 98

Examples Strategy Tips Marketing 98

Forrester's Customer Insights

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, in 2024, the economy […]

Consumers 33

Consumers Brands Advertising Measurement 33

BirdEye

OCTOBER 31, 2023

Choosing the best reputation management company for your business can boost your online reputation, amplify positive feedback, and effectively handle any negative remarks. Customers today heavily depend on online review sites, public forums, and social media channels when choosing businesses. Let’s explore these in brief.

Company 110

Company Management Social Media How To 110

Forrester's Customer Insights

AUGUST 7, 2023

Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue.

Strategy 26

Strategy Study Company Advertising 26

ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

BirdEye

MAY 15, 2023

Social selling is the process of cultivating relationships with prospective customers using social media. It can generate leads, cultivate relationships, increase trust, and boost your brand long before customers connect with you. Traditional selling usually involves cold calling or placing advertisements. Why does that happen?

Social Media 97

Social Media B2B Multi-Channel Effort Score 97

Forrester's Customer Insights

APRIL 5, 2018

The world is changing and with it, consumers’ expectations of experiences and communication from brands. The paradigm for customer engagement is shifting from large, monolithic experiences that serve everyone to smaller, more contextual experiences served to consumers in just the moment they need them.

Customer Engagement 29

Customer Engagement Consumers Technology Communication 29

CX University

SEPTEMBER 10, 2021

Across industries in B2B and B2C, CX is the new battlefield for companies, where customers are won, lost and held onto. Power now sits with the customer,” he says. And that customer demands a higher level of service. Dr. Latib mentioned transparency as being one of the main aspects of positive customer experience.

Groups 94

Groups Transportation Net Promoter Score B2C 94