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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty.

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Marketing objectives: Strategies to achieve your business goals

BirdEye

In the same way, your marketing success depends on a strategic patchwork of marketing activities that come together to increase brand awareness, generate leads, and, ultimately, increase sales. goals you set for your marketing objectives, you must determine the best way to measure the success of your marketing efforts. Set S.M.A.R.T.

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How can you measure customer satisfaction?

ViiBE Blog

August 25, 2021. Customer Satisfaction Score (CSAT). The most common questions asked to determine the customer satisfaction score ask about the overall satisfaction with the service purchased and the handling of the process by the company from the beginning till the end. Net Promoter Score (NPS). ViiBE Blog.

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Understanding Your Customer Lifecycle in 2021

Totango

In this holistic view, the unified customer lifecycle can be conceived as fluid, which includes a self-sustaining series of phases: Awareness: your prospect becomes aware of your brand and value proposition. Expansion: your customer expands the value they derive from your brand by adopting advanced features and purchasing new products.

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Guest blog: The Future of Customer Service: Changes & Challenges in 2022

Comm100

Today, consumers are empowered in all sorts of ways, from on-demand ordering services like Uber and other apps to taking their qualms to social media. In the end, consumers will “put you on blast,” and you may find yourself staring down the barrel of a social media witch hunt if your company comes up short.

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Best Service Recovery Strategies In 2021

SurveySparrow

A customer complaining about their shopping experience on social media. A low score on the NPS survey. Creates brand ambassadors: By having effective service recovery strategies, you will be able to showcase the true values that your company represents. It will also make your brand look appealing.

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Top 10 Microsoft Forms Alternatives to Try in 2021

SurveySparrow

Yet love it or hate it, Microsoft 365 is one of the most widely used office software suites in 2021 – over a million companies worldwide, according to Statista. Microsoft Forms: Top 10 Alternatives and Competitors in 2021. So without further ado, let’s dive into the top 10 Microsoft Forms alternatives for 2021. SoGoSurvey.