Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ProProfs Chat

JUNE 21, 2019

Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. eMarketer states In a November 2018 – Retail TouchPoints survey, retailers’ spending on acquisition and retention weren’t radically different on the surface. Recommended Read.

Customer Retention 63

Customer Retention Strategy How To Case Study 63

ProProfs Chat

MAY 6, 2020

Retail Customer Experience Statistics. Service insight and knowledge are also key to a good experience according to 62% of consumers. (Source: American Express ) Tweet this. Consumers are 2x more likely to share their bad customer service experiences than they are their positive. (Source: American Express ) Tweet this.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

C Space

JULY 21, 2020

PayPal processed all of eBay’s payments until 2018, when eBay started testing a small portion of its payments in-house, with processing partner Adyen. The increase in used sales is a rare bright spot for British vehicle retailers after new car sales fell by 97% at the height of the lockdown in April. Australia and South Africa.

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

MAY 31, 2018

But for most consumer-facing businesses, partnering with a third-party innovator is likely to be your only hope of overcoming a skills shortage and side-stepping corporate inertia. The UK’s Marks & Spencer retail group looks like it could be about to suffer a similar fate. Are you driving innovation through your loyalty program?

Innovation 40

Innovation Company Loyalty Policies 40

Currency Alliance

MAY 31, 2018

But for most consumer-facing businesses, partnering with a third-party innovator is likely to be your only hope of overcoming a skills shortage and side-stepping corporate inertia. The UK’s Marks & Spencer retail group looks like it could be about to suffer a similar fate. Are you driving innovation through your loyalty program?

Innovation 40

Innovation Company Loyalty Policies 40

GetFeedback

DECEMBER 21, 2018

In fact, according to Econsultancy’s Digital Trends 2018 report, 45% of companies cite content and experience management as their number one priority. consumers say that their go-to channel for simple inquiries is a digital self-serve tool such as a website, mobile app, voice response system or online chat. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartKarrot

SEPTEMBER 3, 2021

But you also want your former users to consume it and engage with its offerings. Most brands ensure their customers stay in the know via emailers or regular communication; they often bring them back to the brand via loyalty plans, exclusive offers, etc. Leverage customer loyalty programs. You have a solid product.

Marketing 10

Marketing Loyalty Programs Banking Customer Retention 10

TechSee

JULY 23, 2019

According to a 2018 Retail Survey by Accelerated Concepts , 81% of retailers experience downtime at least once per year. These outages cost retailers big bucks. Target’s outage was estimated to have cost the retailer $50 million. billion in 2018 and is expected to reach USD 151.72 Extra POS terminals.

System 129

System Retail Software Sales 129

Oracle

FEBRUARY 13, 2019

From the continued growth of ecommerce to the rise of experiential retail , 2018 saw a number of changes within the retail industry. And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. Customer loyalty trend #1: Loyalty programs will reward for customer advocacy.

Trends 95

Trends Loyalty Loyalty Programs Retail 95

ProProfs Chat

DECEMBER 12, 2019

67% of consumers stated that the one reason that makes them come back to business is a good customer experience. 80% of consumers reported that they feel encouraged to come back to a brand or make first-time purchases if they are offered a discount or offer. ( Brand Loyalty ) Tweet This. Why Customers Come Back?

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. 2018 saw a 14.2% Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. But you must make that data actionable to realize any actual benefit.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

ProProfs Chat

JULY 30, 2021

in the Q4 of 2018. Former CEO of McDonalds, Steve Easterbook confirms that brand perception is one factor that helped the company grow in the last quarter of 2018. Consumers consider different aspects of your brand like quality, value, website responsiveness, values, and so on to form an opinion about your brand. (a)

Brands 111

Brands Net Promoter Score Social Media e-support 111

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands made it easier to spend their loyalty currencies in 2018 and 2019 – which is great.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

From the pandemic then straight into inflation, rising interest rates, and softening consumer spending, Material’s view is: The restaurant category may never normalize. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. By the end of 2020 it was estimated that approximately 110,000 U.S.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Qualtrics

DECEMBER 3, 2019

For retailers there’s more than 700 billion dollars up for grabs. However, this shift back toward in-store experiences is evidence of the increasing value customers place on great retail experiences , as well as the critical importance of being able to understand and delight customers at every stage of the customer journey.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. Loyalty programs are essentially a value exchange. All that said, the program isn’t perfect. Of course, loyalty programs partly reflect their local economies.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40