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Free your mind: Voice of Customer

OpinionLab

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Final Thoughts. Subscribe to the Stratigent WebSight newsletter here.

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CX Compass: Are Your Employees Listening to the Voice of Customer (VoC)? They Should Be.

Responsetek

In the first half of 2016, our clients with employees who are actively listening to the voice of the customer – employees who, on average, use the information at least every day or every other day – saw their average NPS or Overall Satisfaction scores (depending on the key metric used) increase by 8.3 Increased transparency.

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Hunter Douglas’ B2B and B2C Customer Experience Leadership with Ross Garretson

Customer Bliss

In 2015, Ross accepted the newly created role of Vice President of Customer Experience for Hunter Douglas North America. Ross and his team addressed these boulders by forming councils to vet ideas and customers feedback as a sounding board. Find a common outcome metric for everyone to look at and use to gauge success.

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Hunter Douglas’ B2B and B2C Customer Experience Leadership with Ross Garretson

Customer Bliss

In 2015, Ross accepted the newly created role of Vice President of Customer Experience for Hunter Douglas North America. Ross and his team addressed these boulders by forming councils to vet ideas and customers feedback as a sounding board. Find a common outcome metric for everyone to look at and use to gauge success.

B2C 111
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5 Must-Have Elements for Customer Journey Maps

Seaton CX

Maximizing Value from Customer Journey Mapping: 23 Best Practices for Driving Action from Customer Journey Maps. Free Journey Map Review Want help with your customer journey map? Rodstrom, J., & Lucas, A.

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What Is Brand Equity and How to Measure It?

Second to None

For example, Volkswagen, which was strategically and patiently nurturing its reputation as an environmentally conscious brand, suffered a heavy blow to its equity after the emissions scandal in 2015. On the other hand, business owners who want to sell their brand are, logically, more interested in financial metrics.

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Emotion Plays a Major Role in Customer Experience

Second to None

At the end of the day, numbers and metrics represent the relationships between people and your brand. Understanding The Impact Of Emotion On Customer Experience. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 2,3] Burns, Megan. Retrieved from Forrester. [4]