ClearAction
OCTOBER 16, 2019
Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Business Insider, 5 August 2011.
Natalie Petouhof
SEPTEMBER 1, 2016
The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. A strategy to meet the social customer care goals and objectives.
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AWS Machine Learning
APRIL 6, 2023
In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).
Hero Digital
APRIL 15, 2019
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Anyone can go to web analytics, marketing automation, email, Salesforce, or a Tableau dashboard and read out the numbers.
ClearAction
NOVEMBER 13, 2014
MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles. By the end of the 2011, the allocation of marketing operations staff had more than doubled to 5.3%. This was the first time MO was specified as a stand-alone function in the IDC studies.
Natalie Petouhof
FEBRUARY 11, 2016
Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. ” This platform allows marketers to connect their own databases with Viant’s data and it also contains a demand-side ad platform, an ad server, and a data-analytics platform.
BirdEye
APRIL 24, 2023
From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. ROI: Improved return on investment through strategic planning and data-driven optimization.
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