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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Business Insider, 5 August 2011.

ROI 59
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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. How to Calculate Social Customer Care ROI. A strategy to meet the social customer care goals and objectives.

ROI 45
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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&D) budget to maximize their long-term return on investment (ROI).

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What Does “Data-Driven” Really Mean?

Hero Digital

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Anyone can go to web analytics, marketing automation, email, Salesforce, or a Tableau dashboard and read out the numbers.

Data 64
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles. By the end of the 2011, the allocation of marketing operations staff had more than doubled to 5.3%. This was the first time MO was specified as a stand-alone function in the IDC studies.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. ” This platform allows marketers to connect their own databases with Viant’s data and it also contains a demand-side ad platform, an ad server, and a data-analytics platform.

Data 40
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Power up your digital marketing: The game-changing guide

BirdEye

From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before. ROI: Improved return on investment through strategic planning and data-driven optimization.