Customers Rock!

APRIL 14, 2010

Delivering Voice of the Customer to Enable Customer Delight and Financial Gains. I hope we can all agree that delivering a positive customer experience is the key to building customer loyalty and achieving financial success. Countless reports and case studies have proven this linkage. You get the picture.

Social Media 154

Social Media Case Study Financial Banking 154

West Monroe

NOVEMBER 28, 2022

And we made that prediction in 2008 or 2009. We knew that CMOs were going to start to take more and more ownership and control over the experience that customers had with brands. We have talked a lot about customer experience and this idea of customer centricity. We thought it would come true in 2014 or 2015.

Customer Centricity 52

Customer Centricity Technology Call Center System 52

Second to None

MARCH 8, 2019

In several studies looking at Glassdoor reviews, research found a significant connection between workplace satisfaction and financial performance. Similarly, a 2015 Glassdoor study found that firms ranked on their “Best Places to Work” list overshadowed the S&P 500 from 2009-2015 by as much as 123.3 in its market value.

Study 48

Study Financial Customer Centricity Employee Experience 48

C3Centricity

JULY 2, 2016

The campaign ran from 2006 to 2009 and was a hilarious success, positively impacting the Mac’s image. The two most well known, Interbrand and Millward Brown’s BrandZ, have slightly different algorithms and therefore results, but both include financial as well as consumer metrics. SOURCE: Apple. SOURCE: Interbrand.

Brands 159

Brands Marketing Advertising Measurement 159

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. That’s not bold enough to engender customer-centric thinking and behaviors throughout your corporation, nor to move the needle in financial growth.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

TechSee

DECEMBER 5, 2017

According to Walker , a customer intelligence consulting firm, by 2020, customer experience will overtake price and product as the key brand differentiator for B2B. This customer-centric focus has resulted in 72% of businesses reporting that their top priority is improving the customer experience, according to Forrester.

Contact Center 116

Contact Center Customer Satisfaction Technology Self Service 116

Beyond Philosophy

SEPTEMBER 13, 2016

For any offline or online social word-of-mouth initiative to be impactful with key stakeholders, financially and otherwise, there must first be full realization of what it can and can’t do, and what it is and what it isn’t. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Social Media 60

Social Media Multi-Channel B2C B2B 60

Natalie Petouhof

AUGUST 26, 2015

Gainsight is one of the leading vendors of Customer Success Management (CSM) software. Louis, Missouri in 2009, Gainsight’s headquarters are now in Redwood City, California. Gainsight does this by providing a 360-degree view of customers to people in customer success, sales, marketing, product management and executive offices.

Customer Success 40

Customer Success Sales Management Advertising 40

SurveySensum

JULY 14, 2020

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

SmartKarrot

FEBRUARY 15, 2022

Adrian Swinscoe is a globally recognized customer experience consultant specializing in customer service tactics to help businesses succeed. Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Annette Franz.

Customer Service 10

Customer Service Social Media Customer Centricity Tips 10

transcosmos Information Systems

NOVEMBER 6, 2018

Financial commentators and investors have expected this to happen, seeing that technology share prices ended strong in 2017 and are continually booming this 2018. It’s important to hear out actual customers and not rely on market research and surveys, especially when you’re inventing and designing products.

Customer Service 48

Customer Service Ecommerce Hotels Wait Times 48