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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. Recently on Customers Rock! Radio , I had the opportunity to have a conversation with Richard Owen, CEO of Satmetrix.

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Service Untitled» Blog Archive » Use social CRM to improve.

Service Untitled

Now we have progressed to a Social Customer Relationship Management (Social CRM) which takes us from the original CRM and now adds new communication channels via the social web to concentrate on better customer relationships. Watch criticism, review feedback, and pay attention to marketing successes and failures. Networking.

CRM 44
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Service Untitled» Blog Archive » How to overcome negative brand.

Service Untitled

The company’s quality reputation dropped from 6th in 2009 to 21st in 2010. If a product fails, use feedback to improve it. When the negative feedback threatens your brand, give it immediate attention. The widespread criticism brought considerable damage to Toyota’s brand reputation.

Brands 43
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Service Untitled» Blog Archive » Jet Blue flies high with customer.

Service Untitled

In 2009, JD Power & Associates, a global marketing information service which measures customer satisfaction based on millions of consumers annually, rated Jet Blue &# Highest in Customer Satisfaction&# among low-cost carriers in North America.

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Service Untitled» Blog Archive » Track Contact Volume

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Track Contact Volume Douglas April 02, 2009 Behind the Scenes , Customer Service No Comments How carefully do you track contact volume? Service Untitled The blog about customer service and the customer service experience. What contact volume metrics do you track?

Metrics 40
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Service Untitled» Blog Archive » Call Your Competitors

Service Untitled

Home About Service Untitled Subscribe for Free Consulting Contact Archives Call Your Competitors Douglas June 04, 2009 Behind the Scenes , Customer Service , Exercises/Resources 1 Comment Here is something you can do to make your company more competitive in about 10 minutes. Call your competitors and test their service.

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Service Untitled» Blog Archive » NJ toll road collectors lack.

Service Untitled

Some hideous stories released told of a toll collector not wanting to make change for a $1.75 toll from a twenty-dollar bill and then throwing the change and telling the driver to get his change from the road and die, or another toll collector demanding a driver to submit to a strip search because she entered the wrong toll lane.