ShepHyken
APRIL 30, 2024
I quoted several people from sports, entertainment and business. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. Siegel+Gale is a consulting firm that specializes in making brands simple.
Storyminers
AUGUST 20, 2020
More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.
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Alida
DECEMBER 15, 2016
Between 2009 and 2013, annual hospital deals have increased 14 percent. It’s happening in media and entertainment , tech , CPG and every other major industry. In 2013, Avianca Airlines, the second largest airline in Latin America, became the unified commercial brand of two leading airlines, Avianca and TACA.
Qualtrics
JUNE 6, 2019
The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.
SurveySparrow
DECEMBER 11, 2020
You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. This will create a positive, kind, empathic brand image in front of your customers.
Chattermill
SEPTEMBER 11, 2019
The rise of the entertainment platform is a true tale of disruption. They’re shaking up the entertainment industry and offer a blueprint for delighting customers. They fully buy into the view that the customer’s experience begins as soon as they come into contact with your brand. Todd Yellin, Netflix’s VP of Product Innovation.
Service Untitled
MAY 21, 2012
The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores.
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