Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Having been around for more than 10,000 years, it continues to find its way into TV shows, movies, the news, and media ads. Apple understands this, and its 30-second media ads ( [link] ) reflect Apple’s view of itself as a David up against Microsoft’s Goliath.

Retail 264

Retail Entertainment Sports Comparison 264

SurveySparrow

DECEMBER 11, 2020

You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. This will create a positive, kind, empathic brand image in front of your customers.

Advertising 52

Advertising Strategy Chatbots Social Media 52

Chattermill

SEPTEMBER 11, 2019

The rise of the entertainment platform is a true tale of disruption. They’re shaking up the entertainment industry and offer a blueprint for delighting customers. They fully buy into the view that the customer’s experience begins as soon as they come into contact with your brand. It begins with data collection.

Customer Experience 76

Customer Experience Touchpoint Entertainment Customer Journeys 76

Qualtrics

JUNE 6, 2019

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33

Brands Leadership Consulting Travel 33

Service Untitled

MAY 21, 2012

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores.

Customer Service 80

Customer Service Entertainment Comparison Social Media 80

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

SurveySparrow

AUGUST 23, 2019

Guess who bought Zappos in 2009 for $900 odd million? The way consumers think about different brands, products, and services that are offered. Track their social media, marketing communications, outreach campaigns, and so on. 1 Be a boss on social media. Let’s dive into what Consumer Behaviour is, shall we?

Consumers 53

Consumers Sales Social Media Study 53