Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?
Optimove
AUGUST 4, 2021
So, would presenting a different offer to small groups of consumers with similar attributes generate more uplift than sending the same offer to all consumers? So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks? They’re on to something!
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