Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. Pay with points is trending upward in loyalty marketing for three main reasons. That’s in contrast to being offered a restricted set of inventory items for redemptions via a members’ portal (i.e.,

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Comm100

SEPTEMBER 22, 2016

This groundbreaking book explains how a fixed mindset, one that’s focused on success and ego, will keep you from finding the solutions to your most difficult problems. How to Build Your Customer-Driven Growth Engine by Jeanne Bliss. Creating Customer Loyalty. Loyalty 3.0: Chief Customer Officer 2.0: by Ryan Levesque.

Customer Service 100

Customer Service Case Study Gamification Culture 100

Kustomer

FEBRUARY 19, 2024

is a cloud-based customer support solution designed to enable businesses of all sizes to deliver exceptional customer service. It’s an all-in-one customer support solution that streamlines the process of managing customer queries and issues across various channels, including email, chat, phone, social media, and websites.

Self Service 52

Self Service Software Knowledge Base Social Media 52

Kustomer

OCTOBER 3, 2019

NEW YORK, NY — October 3, 2019 — Kustomer, the SaaS platform that is reimagining enterprise customer service, today introduced KustomerIQ , embedding Artificial Intelligence and Machine Learning across the Kustomer platform to enhance the customer service experience of companies competing in today’s on-demand world.

Self Service 40

Self Service Customer Service Omni-Channel First Call Resolution 40

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

MAY 9, 2019

Tellingly, the greatest investment in vehicles has not been in how the vehicles move, but in “sharing solutions” – with a 32x increase in investment over the 7 years to 2017. Enter: loyalty marketing. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

SurveySensum

JULY 14, 2020

He specializes in customer success, customer experience, SaaS start-ups, B2B & B2C marketing strategy, and e-commerce. He is a Vice President of Customer Experience Solutions Delivery at RR Donnelley and an Advisory Council Member for the Adobe Experience League. LinkedIn: [link]. Website : [link]. LinkedIn : [link] /.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers). A little more context.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SmartKarrot

JANUARY 5, 2021

His blog is highly credited as one of the richest sources of actionable information and guidance on Customer Success and SaaS growth. She has also geared up many product-based SaaS companies as an Investor in recent times. Allison Pickens. Dave Jackson. Jeanne Bliss. Mikael Blaisdell. Rick Adams. Jeff Breunsbach.

Customer Success 21

Customer Success Chief Customer Officer Leadership B2B 21

Currency Alliance

JANUARY 24, 2018

This makes it easier to understand that scrapping around in isolation for solutions, or deploying tactics such as Texeira recommends, may only dig yourself deeper into trouble. Who knows – a virtuous circle of customer loyalty may ensue. They do this in order to avoid each other. Customer experience.

Advertising 49

Advertising Retail Consumers Social Media 49

SmartKarrot

OCTOBER 13, 2020

We have already known that being customer-centric is paramount for the growth of any SaaS company. This results in creating a stronger bond with the customers entailing customer loyalty and long-term relationships which is essential for any successful company in a competitive environment. Why is Customer Intelligence Important?

Customer Success 10

Customer Success Customer Centricity Competitive Advantage Analysis 10

SmartKarrot

JANUARY 19, 2022

Simply put, the CX team is responsible for keeping the CX engine running. Respecting this diversity, it is always better to have your CX teams capable enough to deliver solutions addressing the needs of these diversified customers. Considering its importance, it is not practical for you to put random staff in the team.

Customer Experience 10

Customer Experience How To Customers Training 10

Bold360

DECEMBER 1, 2016

“Organizations make many mistakes when selecting a customer relationship management solution. Without a doubt the biggest mistake is…” Assuming that a CRM solution should be selected prior to building out a comprehensive customer experience strategy. Chip Bell is a customer loyalty expert and author. Manick Bhan.

Software 40

Software Customer Experience Company CRM 40

SmartKarrot

NOVEMBER 2, 2020

It will help increase brand loyalty which translates to customer loyalty and retention.”. As a SaaS company, customer retention is important for us to keep the flywheel active since existing customers are what keep every other process in our business self-sufficient.”. This creates a sense of loyalty.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21