DemandJump

NOVEMBER 30, 2022

With a content-driven SaaS marketing strategy, you can start building relationships with more highly-qualified leads than with paid advertising alone. Absolutely essential. By creating contact points that your audience searches out on their own, rather than bombarding them with ads that may drive them away instead.

Marketing 105

Marketing Advertising Strategy 105

DemandJump

NOVEMBER 30, 2022

Content is a powerful marketing tool for all industries—that should be a no-brainer for marketers by now. But content is especially crucial for SaaS marketing.

Marketing 98

Marketing Connections Tools Industry 98

DemandJump

DECEMBER 21, 2022

If you’re looking to reach page one of Google organically, then you might have come across different SaaS content marketing strategies. At DemandJump, we love to offer content ideas for SaaS companies by providing guides on content marketing and examples of how it all works.

Company 103

Company Marketing Examples Strategy 103

DemandJump

DECEMBER 21, 2022

Digital marketing is the perfect fit for a Software-as-a-Service (SaaS) business. Since SaaS products are used in the digital landscape, focusing on digital marketing is the right way to reach a SaaS company’s target audience. In this blog, we’ll focus specifically on SaaS content marketing.

Marketing 98

Marketing Software 98

DemandJump

NOVEMBER 2, 2022

Marketing is a lot. For Software as a Service, or SaaS marketing , you also have to consider the whole customer journey, from prospects to existing customers. With a SaaS marketing strategy that acts as a guide, showing you everything you need to know to create effective campaigns that meet your goals and objectives.

Strategy 97

Strategy Marketing Social Media Customer Journeys 97

DemandJump

NOVEMBER 2, 2022

If you’re part of a software-as-a-service (SaaS) marketing team, then you know the importance of identifying the right strategies to attract, engage, and convert prospects into loyal customers.

Strategy 104

Strategy Marketing Software Engagement 104

DemandJump

DECEMBER 21, 2022

Whether you’re new to the Software as a Service (SaaS) world or you’ve been involved in tech for decades, you can probably attest to the fact that SaaS is different from other kinds of products or services—especially when it comes to marketing. But there are other differences, too.

Marketing 52

Marketing Tips Software Examples 52

DemandJump

NOVEMBER 2, 2022

Developing a SaaS marketing strategy is a perfect opportunity for companies to reach their target audience online. A strong B2B SaaS marketing strategy uses valuable content and search engine optimization (SEO) to drive organic traffic to your website. Content is the key to making that strategy work.

B2B 105

B2B Customer Base Marketing Company 105

DemandJump

DECEMBER 21, 2022

If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content?

Marketing 52

Marketing Course Examples Strategy 52

DemandJump

NOVEMBER 30, 2022

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. To put it bluntly, whether we’re talking about an organization of 5 employees or 5,000, how a company approaches its marketing strategies can make or break their business.

Marketing 98

Marketing B2B Industry Strategy 98

DemandJump

NOVEMBER 2, 2022

Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth.

Marketing 98

Marketing B2C B2B Loyalty 98

DemandJump

DECEMBER 21, 2022

Software-as-a-Service (SaaS) companies are continuing to take off right now, with around 25,000 SaaS companies established and lots of projected growth worldwide. With all the job opportunities this industry offers, many people are contemplating getting in on the action and training to work in SaaS.

Study 98

Study Marketing Software Training 98

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies. Customer events.

Examples 79

Examples Customer Success Marketing Case Study 79

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”. What can you do to move ideal buyers through the awareness stages?

Marketing 98

Marketing B2C Technology Management 98

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer Centricity 79

Customer Centricity ROI Strategy Company 79

West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Software 40

West Monroe

NOVEMBER 18, 2021

All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. Given that context, we see three main lessons from our consumer subscription services research that are immediately applicable to B2B SaaS providers looking to engage and grow their customer base.

B2B 40

B2B Marketing B2C Software 40

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

Strategy 64

Strategy Marketing Case Study Effort Score 64

GetFeedback

JULY 6, 2020

Interview with Corrina Owens, marketing and demand generation manager at SpendHQ—a leading SaaS spend analysis solution—about her career in the customer experience space.

Analysis 437

Analysis Marketing Management Customer Experience 437

ChurnZero

JUNE 1, 2022

How do you determine product-market fit? Every entrepreneur entering an emerging market faces these questions which (surprise) have no perfect answer. That was really a flaw in the way we thought about managing our customers and managing our SaaS businesses.”. What can you do to move ideal buyers through the awareness stages?

Marketing 52

Marketing B2C Technology Management 52

DemandJump

NOVEMBER 30, 2022

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. According to Fortune Business Insights , by 2028 the market is predicted to reach $716.52

B2B 98

B2B Examples Software Marketing 98

DemandJump

NOVEMBER 2, 2022

Software as a Service (SaaS) marketing is filled with unique challenges. On the surface, marketing your SaaS offering can seem to follow similar steps as promoting any other product or service. However, SaaS companies need to take these familiar strategies and adapt them to:

Strategy 98

Strategy Marketing Software Company 98

DemandJump

NOVEMBER 30, 2022

Creating and implementing a content marketing strategy can take up a lot of time, especially for businesses without a designated SaaS marketing team. By hiring a SaaS content marketing agency , you can have the best of both worlds: amazing content to share with your target audience and more time to focus on your business.

Marketing 98

Marketing B2B Strategy Customers 98

DemandJump

NOVEMBER 30, 2022

Creating a successful Software as a Service (SaaS) business model requires significant research, time, money, and hard work. Don’t let that scare you off though—SaaS growth rates are quite promising, and young SaaS companies can easily reap rewards from the high demand in this market that only continues to grow.

Software 98

Software Marketing Company 98

DemandJump

NOVEMBER 30, 2022

Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them use SaaS marketing as an important part of their businesses, though, since lead generation is a necessary part of any B2C or B2B SaaS business model.

B2C 97

B2C B2B Software Marketing 97

DemandJump

NOVEMBER 2, 2022

The competition is tough in the SaaS (Software as a Service) realm. The combined B2C and B2B SaaS market size is expected to reach 307.3 And, with more than 17,000 SaaS companies in the United States alone, it's getting harder and harder to define your niche. billion US dollars by 2026.

B2B 98

B2B B2C Strategy Software 98

DemandJump

NOVEMBER 15, 2022

If you know anything about software-as-a-service search engine optimization (SAAS SEO), you know that one of the steps you need to take is including keywords in your content. SaaS marketing hinges on having strong content, and strong content hinges on having the right material. Here at DemandJump, we recommend:

Examples 98

Examples Software Marketing 98

Retently

MAY 2, 2023

The key to success for SaaS companies lies in prioritizing the positive experience of their clients through a customer-centric approach. Without a strong focus on these aspects, SaaS companies risk falling behind the competition and losing valuable customers. What is NPS, CSAT, and CES?

Customer Journeys 146

Customer Journeys Survey Effort Score NPS 146

CSM Magazine

MARCH 26, 2024

But developers are instrumental in shaping customer experiences that can make or break the success of a SaaS product. In this guide, we’ll explore strategies that SaaS developers can implement to enhance customer satisfaction and forge lasting relationships with their user base.

Customer Experience 52

Customer Experience Guidelines Analytics Software 52

Zonka Feedback

JANUARY 5, 2023

SaaS is a growing industry. Since 2015, the market has grown five times in just seven years. As the market grows, several SaaS products and services also come into picture to satisfy various needs of the SaaS users. This also increases competition in the market with time.

Feedback 98

Feedback Strategy Customers Industry 98

Zonka Feedback

JANUARY 4, 2023

If you are into SaaS business, who can know better how challenging it is to take it towards heights of success. SaaS products solve a variety of problems for their users. But for every problem and task, there are a number of products available in the market which makes SaaS a competitive market.

Feedback 98

Feedback Customer Satisfaction Customers Marketing 98

DemandJump

DECEMBER 21, 2022

SaaS product marketing is, in short, the ever-evolving strategy for marketing a specific digital product or service. When done well, a SaaS marketing strategy takes into account all stages of the user journey. It can do all of the following, and more:

Marketing 10

Marketing Strategy 10

West Monroe

NOVEMBER 19, 2021

The results matter to B2B SaaS providers, too. This summer we released a survey on subscription services spending.

B2B 52

B2B Marketing Survey 52

DemandJump

JANUARY 17, 2023

For Software as a Service (SaaS) companies, marketing is truly a make-or-break effort. With more than 17,000 SaaS companies in the United States alone, as reported by Statista , there’s a ton of competition—no matter what industry you operate in.

Software 105

Software Report Industry Marketing 105

SmartKarrot

MARCH 2, 2022

And this is even more difficult when it comes to companies that offer SaaS products. One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. Top 5 Growth Marketing Strategies for SaaS Products. #1

Strategy 12

Strategy Marketing B2B B2C 12

DemandJump

NOVEMBER 30, 2022

As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base relies heavily on marketing and business models like freemium and product demos. So what steps should you take to build a robust customer base?

B2B 98

B2B Software Customer Base Marketing 98

Retently

MARCH 16, 2022

With new SaaS companies popping up every day and a customer-centric culture coming into play, there’s (understandably) some confusion about how to manage customer interactions. As SaaS companies spring up, the essential Customer Success role is being rolled into Customer Service. What is the role of Customer Success?

Customer Success 166

Customer Success Net Promoter Score Customers Customer Retention 166