Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park. Let’s find out!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Retently

APRIL 5, 2024

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. It’s a well-known fact that crafting a standout customer experience in retail is central to building customer loyalty and fine-tuning interactions for that magnetic draw.

Retail 78

Retail Engagement Strategy Customer Experience 78

Currency Alliance

MAY 9, 2017

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. Brand loyalty is driven by emotional connections. Conclusion on customer loyalty.

Study 170

Study Loyalty Connections Loyalty Programs 170

Currency Alliance

NOVEMBER 22, 2016

But getting real value from loyalty programs has become harder and harder. In part this is because the biggest travel loyalty programs are getting watered down and due to the tremendous proliferation of other incompatible loyalty programs. The typical consumer is now a member of lots of programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

SmartMessage Blog

JULY 20, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

ShepHyken

APRIL 26, 2021

(ZDNeT) Customer service is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. How 5 Brands Adapted Their Loyalty Programs for a Post-Covid World by Stephanie Miles.

Customer Service 133

Customer Service Loyalty Programs Social Media Contact Center 133

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartMessage Blog

JULY 13, 2023

Building customer loyalty is essential for growth. What Is Customer Loyalty and Why Is It Important? Customer loyalty means a consistent and positive emotional bond between a consumer and a particular brand, company, or product. Customer loyalty definition centers on the bond between a brand and its customers.

Loyalty 40

Loyalty Management Loyalty Programs Competitive Advantage 40

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Oracle

FEBRUARY 13, 2019

And as retail trends continue to evolve in 2019, so do customer loyalty trends and programs. As retailers big and small reimagine their loyalty programs to meet evolving customer expectations, the experts weigh in on the loyalty trends they believe will be hot in 2019, as reported in Oracle’s 2019 Loyalty Predictions Report.

Trends 95

Trends Loyalty Loyalty Programs Retail 95

BirdEye

JULY 5, 2023

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. Relationship marketing focuses on growing a business by building brand loyalty, improving customer retention, and, ultimately, increasing customer referrals.

Examples 98

Examples Strategy Marketing Social Media 98

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Comm100

FEBRUARY 10, 2022

Netflix then uses this information to personalize its content recommendations and meet your preferences—leveraging the power of personalization to engage with its users. Glossier’s customer service department responds to buyer messages and comments on social media.

Self Service 130

Self Service Customer Service Strategy Chatbots 130

delighted

JULY 13, 2022

If so, you’ve experienced customer loyalty. And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more.

Loyalty 88

Loyalty Measurement Customer Experience Net Promoter Score 88

CSM Magazine

FEBRUARY 29, 2024

Personalizing omnichannel experiences involves tailoring your interactions with customers across multiple channels to meet their unique needs and preferences. Tailor communications: Customize your email, social media, and other communications based on the customer’s previous interactions with your brand.

Omni-Channel 52

Omni-Channel Connections Loyalty Programs Chatbots 52

Currency Alliance

DECEMBER 7, 2021

I heard it once, two weeks ago at a loyalty conference in London. Loyalty trends were being discussed, as well as what had been hot topics in prior years – some of which just faded away as fads. Most companies need to stay focused on what we call Loyalty Imperatives for this decade. The Loyalty Imperatives answer that question.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Customer Guru

JUNE 12, 2018

Building customer loyalty is a worthy investment for every startup. They show loyalty towards its several products such as MacBook, iPod, iPhone, and iPad. Below are a few steps that every startup needs to take care of for building customer loyalty: Providing an enhanced customer experience. Collecting consistent feedback.

Loyalty 114

Loyalty Loyalty Programs Social Media Feedback 114

Win the Customer

SEPTEMBER 12, 2023

It involves providing a consistent and integrated experience across various channels – be it in-store, online, social media, or mobile. For traditional businesses, this means bridging the gap between physical and digital realms to meet customers where they are.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

NobelBiz

OCTOBER 24, 2023

It provides a holistic view of the entire customer journey, starting from the initial awareness phase and continuing through to the loyalty phase. Social media engagement for customer feedback. Loyalty program enrollment for customer retention. Addressing social media comments to resolve issues.

Customer Journeys 104

Customer Journeys Customer Experience Contact Center Touchpoint 104

Win the Customer

NOVEMBER 6, 2020

Read on to learn more about what it takes to improve customer experience and loyalty. Note that customer loyalty significantly depends on the customer experience. Read on to learn more about what it takes to improve customer experience and loyalty. That’s why customer loyalty is essential. Gather Customer Feedback.

Loyalty 85

Loyalty Customer Experience Customer Service Representative Loyalty Programs 85

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

NICE inContact

AUGUST 1, 2019

Focus on current customers: It might not sound very radical, but companies that concentrate on existing customers and work on building their loyalty see real results. Because progressive leaders understand a new CX strategy can transform corporate culture; turn customers into advocates; and boost revenue. Up to 30% of their target goal!

Self Service 150

Self Service Contact Center Omni-Channel Loyalty Programs 150

SurveySparrow

APRIL 24, 2024

With the rise of online reviews, social media, and digital feedback, even small businesses need to put their best foot forward. This can be done by encouraging positive reviews, creating high-quality content, and engaging with your audience on social media. Sounds familiar? What is Online Reputation Management?

Management 52

Management Social Media Feedback Brands 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

CSM Magazine

SEPTEMBER 4, 2019

The only way to make this happen is to continuously convert prospects into customers or secure the loyalty of existing customers that repeatedly avail the business’ products or services. One way to utilize your customer information is by giving them a platform to communicate with you through social media.

Loyalty 55

Loyalty Loyalty Programs Social Media Advertising 55

SurveySensum

APRIL 8, 2024

Employ tools like Google Analytics, social media insights, and customer feedback to gather data on your audience’s demographics, preferences, and online behaviors. Social Media Engagement: Identify which social media platforms your target audience uses most and establish a strong presence there.

Strategy 52

Strategy Social Media Advertising Analytics 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

SEPTEMBER 21, 2023

In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Note: A higher CRR typically indicates customer loyalty , trust, and a strong value proposition, while a lower one suggests potential churn and the need for enhanced customer engagement and service quality.

Customer Retention 52

Customer Retention Strategy Gamification Loyalty Programs 52

SurveySparrow

JULY 23, 2023

For instance, the rise of social media and mobile technology has led to the trend of omnichannel customer experience , where businesses strive to provide a seamless and consistent experience across multiple channels. Top 10 Customer Experience Trends 1. Why are Customer Experience Trends Relevant?

Trends 52

Trends Self Service Customer Experience Omni-Channel 52

NICE inContact

AUGUST 1, 2019

Focus on current customers: It might not sound very radical, but companies that concentrate on existing customers and work on building their loyalty see real results. Because progressive leaders understand a new CX strategy can transform corporate culture; turn customers into advocates; and boost revenue. Up to 30% of their target goal!

Self Service 120

Self Service Contact Center Omni-Channel Loyalty Programs 120

Experience Investigators by 360Connext

JANUARY 12, 2015

How can we increase loyalty? You like being loyal to these businesses because they earn your loyalty. They earn your loyalty because of how they make you feel. All loyalty and authentic word-of-mouth marketing results are based on emotion. In any accounts or sales meeting, discuss the 20% as the real people they are.

Loyalty 110

Loyalty Hotels Hospitality Loyalty Programs 110

Optimove

DECEMBER 28, 2023

Focus on Customer Journey Orchestration  Customer journey orchestration is not just a strategy — it’s a commitment to understanding your customers on a deep level so you can meet them where they are. Monitor shifts in consumer preferences, social media trends, and industry developments to adapt your marketing strategies accordingly.

CRM 69

CRM Marketing Social Media Analysis 69