Customer Bliss

JUNE 6, 2018

Within his role, Eric now owns the VoC programs, CX and brand activation team, and the Gold Plus Rewards loyalty program. In the first 6 months of his role, Eric focused on the following: Fixing the measurement program in order to capture the VoC in the right way with the right level of understanding. About Eric Smuda.

Employee Experience 221

Employee Experience Culture Loyalty Travel 221

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

SurveySensum

JANUARY 26, 2024

Ensuring a Positive Industry Reputation : Word of mouth travels fast, especially in the digital landscape. Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, etc, or industry-specific review sites like G2 for SaaS products. Key Touchpoints : Social media posts highlighting achievements.

Customer Journeys 52

Customer Journeys Social Media Touchpoint Tips 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

BirdEye

MARCH 24, 2023

A development team can also help with feedback on what potential customers are looking for from products and services in your industry. Industry knowledge : A manager should have a good understanding of the industry they operate in including market trends, competitive landscape, and regulatory requirements.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. That’s not to say that loyalty programs are not an important element in the retention strategies toolkit. Far from it. Just do the math.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

Experience Investigators by 360Connext

APRIL 7, 2015

Never mind that they are sending emails about merging loyalty programs and becoming one airline. I totally get how complicated an industry like this is, but let me point out a few other things. We missed the connection. “ @AmericanAir : What’s your worst #travel mistake? Never mind that again, this was not our fault.

Airlines 110

Airlines Customer Experience Travel Hotels 110

C Space

JULY 2, 2020

Zuckerberg said the boycott is more of a PR issue than one that will hurt the social-media giant’s bottom line, according to remarks Zuckerberg gave at an employees-only virtual town hall. Demand is coming back slowly and we’re building in enough capacity to stay ahead of the number of people traveling.

Brands 52

Brands Airlines Policies Social Media 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

C Space

JULY 21, 2020

Soon after NFL players began a social media campaign to pressure the league over coronavirus safety, and just days before training camps start, the NFL and its players have reached agreement on football’s most important new rules: pandemic protocols. What we see across the whole industry is that the used car market is really buoyant.”

Brands 52

Brands Transportation Sales Innovation 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

CSM Magazine

JULY 13, 2022

Your customers travel through such touchpoints that result in them buying. They then travel along more touchpoints as they’re nurtured for repeat purchases and, later on, brand loyalty. Social media. That and other industry directors provide you with an excellent opportunity to connect with a new audience.

Touchpoint 69

Touchpoint Customer Journeys Self Service Chatbots 69

Currency Alliance

JULY 24, 2018

But with so much riding on travel for your customer – the cost of bookings, the early-morning starts, the importance or the fun of their trip – it’s a sector primed like no other to stoke their rage when things go wrong. Travel-Sick. “I Weary traveller. “I Getting a passenger from A to B. It seems so simple.

Travel 40

Travel Course Customer Experience Airlines 40

Currency Alliance

FEBRUARY 26, 2021

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about. The incentives industry was born out of this marketplace transformation – where scarcity basically disappeared. So, with competition across nearly every category, all companies now need a loyalty strategy.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. 2018 saw a 14.2%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

BirdEye

DECEMBER 8, 2023

The revenue for the carpet cleaning business industry is expected to be $6.6 Leverage social media platforms 4. Leverage social media platforms Social media management builds brand awareness and customer loyalty. billion in 2023 alone. Drives revenue growth efficiently. Invest in Google ads 5.

Tips 57

Tips Strategy Marketing Social Media 57

C Space

MAY 20, 2020

Facebook is also working to integrate loyalty programs. Recreational vehicles, or RVs, could be among the big winners for summer vacations this year, according to travel industry experts. Travelers will be more comfortable hopping into their own cars or rental vehicles than commuting in mass transportation.”

Brands 52

Brands Airlines Travel Transportation 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. We need to ask ourselves – do traditional drivers of customer loyalty still apply to the modern consumer?

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Currency Alliance

MAY 9, 2022

Our first- and second-generation APIs were powerful, but not sufficiently flexible to work in any industry or support every use case. Absorbing this complexity was necessary to enable the full range of capability demanded by loyalty teams. We designed optimized endpoints for an extensive list of use cases in the loyalty industry.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. First up: the travel & hospitality sector. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 27, 2017

We recognize that these are difficult times for merchants managing loyalty programs. What’s more, a lot of customers only have small amounts of loyalty currency in each program they’re a member of – so they have trouble seeing how they can get to meaningful rewards (which produces apathy).

Loyalty 49

Loyalty Loyalty Programs Airlines Brands 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

LiveChat

DECEMBER 27, 2016

When your customers achieve something big, celebrate their success, congratulate them, share your thoughts on social media. Social media marketing. Social media are one of the best ways to stay in touch with your readers. If you run a travel agency, Instagram and Facebook are the ones to go with.

Marketing 51

Marketing Social Media Loyalty Programs Customer Centricity 51

Grade.us

JUNE 18, 2019

Let members in tangential or relevant industries know you're looking for a reliable business to send referrals to. Next, ask your library to promote the event via their print, email and social media profiles. The number of introductions they provide will vary from industry to industry. You've got to prime the pump.

B2B 40

B2B Marketing Advertising Sales 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Retently

MARCH 18, 2019

Having support reps answer phones and emails is a nice start, but many customers are likely to contact you on social media too. After all, when you become a unique option within your industry, you’re no longer “another” choice — you’re the only choice many people will consider. Unique, Innovative Products and Offers.

Net Promoter Score 131

Net Promoter Score Omni-Channel Company NPS 131

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

ShepHyken

JANUARY 4, 2024

Such user-friendly features not only improve the overall UX but cement a bond of loyalty between the user and the platform. Including perks like loyalty programs — where customers can earn a discount after a number of uses — can further reduce customer churn rates and increase your customer lifetime value.

Loyalty 65

Loyalty Strategy Customer Retention Social Media 65