Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty Social Media Study 133

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

ProProfs Chat

MAY 31, 2019

How to Cultivate Customer Loyalty. The primary purpose of a customer loyalty program is to leverage the current customers into promoting the brand and retaining new customers. The question arises as to what approach should a business take to cultivate brand loyalty among its customers. It is Cost Effective.

Loyalty Programs 66

Loyalty Programs Loyalty Net Promoter Score How To 66

GetFeedback

JUNE 11, 2019

According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences. Brand loyalty is driven by emotional connections. But why isn’t this level of fandom a reality for every brand?

Study 170

Study Loyalty Connections Loyalty Programs 170

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? according to the study. Winning loyalty programs in 2025.

Loyalty Programs 52

Loyalty Programs Loyalty Multi-Channel Hotels 52

ShepHyken

APRIL 14, 2024

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

Oracle

MARCH 18, 2021

And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards. Travel loyalty reimagined. Travel loyalty reimagined. Acting on customer loyalty data.

Loyalty Programs 62

Loyalty Programs Travel Loyalty Brands 62

Experience Investigators by 360Connext

NOVEMBER 7, 2023

That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Studies show it can cost 5 to 25 times more to acquire a new customer than retain one. This involves understanding the emotions your customers have when engaging with your company, whether in-person or online.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

InMoment XI

FEBRUARY 7, 2024

They’re engaging with hotels from any number of channels, including web browsers, mobile apps, messaging channels, social media, and review sites—among others. They expect instant engagement—any time of day. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Oracle

JUNE 10, 2019

If a one-size-fits-all formula of a successful marketing strategy existed, then a loyalty program would be one of the most important variables in it. Customers want to feel special, and loyalty programs give them the sought-after sense of exclusive treatment and engagement. Common types of loyalty programs.

Loyalty Programs 49

Loyalty Programs Loyalty Entertainment Touchpoint 49

Currency Alliance

DECEMBER 21, 2016

In 2015, Forrester Consulting released a study about satisfaction with loyalty programs in the US. The participants of the study weren’t just customers, but decision makers in businesses, too. Much has been made of customer apathy around loyalty programs in recent years. The results were revealing.

Loyalty Programs 40

Loyalty Programs Loyalty Study Customers 40

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Help.com

MARCH 14, 2016

A recent study by Gallup shows that only 29% of customers are fully engaged. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers. Customer loyalty programs are a great way to produce long-lasting relationships with customers. Why aren’t they happy?

Customer Engagement 114

Customer Engagement Engagement Tips Social Media 114

Beyond Philosophy

JUNE 1, 2015

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Hotels 60

InMoment XI

SEPTEMBER 12, 2023

When used in competitive analysis, these databases can help you understand how your competitors are succeeding in areas like customer retention and loyalty programs. These could be features that no current products offer, service needs that are not adequately addressed, or new ways to engage customers.

Analysis 260

Analysis Marketing Competitive Advantage Analytics 260

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

SurveySparrow

AUGUST 30, 2023

Picture this: A potential customer lands on your website after clicking on an engaging social media ad. These elements set the tone for a positive interaction, ensuring visitors stay engaged rather than bouncing away. Prioritizing their experience sparks this engagement, resulting in increased brand exposure and conversions.

Engagement 52

Engagement Marketing Customer Experience Omni-Channel 52

Retently

JUNE 28, 2022

Engage them and provide an instrument to do it. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try. Meaningful loyalty programs not only drive customer retention by showing care towards existing customers.

NPS 148

NPS Net Promoter Score Feedback Case Study 148

CSM Magazine

MARCH 13, 2024

According to a study by Bain & Co , companies that excel at customer experience by listening to feedback grow revenues 4 to 8 percent above their market. Loyalty Programs Instead of carrying multiple loyalty cards, customers can scan a QR code to check-in, accrue points, or redeem rewards.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Grade.us

MAY 9, 2017

There are plenty of ways to offer value to customers beyond the sale of products or services, but one of the most popular methods that business owners use is the loyalty program. The average American household is enrolled in 29 loyalty programs as of 2015 , according to a census by Colloquy. Win-win situation.

Loyalty Programs 38

Loyalty Programs Loyalty System Rewards Programs 38

ShepHyken

APRIL 11, 2022

Your Loyalty Program Might Be Losing You Money by Raghuram Iyengar, Young-Hoon Park, and Qi Yu. My Comment: I’ve written that many loyalty programs are actually discount programs. The article starts with a short case study of Panera which offered all their “Unlimited Sip Cup” to their “members” for $8.99/month.

Customer Service 64

Customer Service Employee Engagement Customer Service Training Loyalty Programs 64

ProProfs Chat

FEBRUARY 13, 2020

But trust me, factors like: Product quality, Awesome support, Marketing reach, Efforts to engage customers, . Efforts to retain customers, help you formulate effective loyalty programs that your customers enjoy being a part of. Benefits of Improving Customer Loyalty. Hard to Attain Customer Loyalty.

Loyalty 109

Loyalty Loyalty Programs Social Media Retail 109

ShepHyken

FEBRUARY 1, 2021

9 Ways to Boost Customer Experience and Online Engagement by Shane Phair. There are some great ideas in this article that lists nine ways to create a better CX and promote more engagement. Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. That said, I believe there are ways to say “no” without saying “no.”

Customer Service 139

Customer Service Rewards Programs B2B Loyalty Programs 139

CX Journey

OCTOBER 24, 2018

Knowing your target audience involves studying general data and then digging deeper and learning about purchase history as well as polling current customers to see where your services could improve. On top of that, if the experience on mobile was bad, then 52 percent became less likely to engage with that brand going forward.

Omni-Channel 237

Omni-Channel Customer Experience Social Media How To 237

Win the Customer

SEPTEMBER 12, 2023

Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades. However, modernizing them with personalized rewards and incentives can take customer loyalty to new heights. Their recommendation engine analyzes user behavior and provides tailored product suggestions.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

ShepHyken

AUGUST 30, 2019

This eye-opening case study states that “segmentation has been vital to the success of NIVEA Sun and allowed the brand portfolio to grow to over 40 products.” Build Engagement and Establish Relationships with Valuable Content. Create Loyalty Programs with Enticing Rewards. Conclusion.

Loyalty Programs 105

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 105

ShepHyken

SEPTEMBER 17, 2021

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Great customer experience leads to brand loyalty.

Tips 109

Tips Customer Experience Loyalty Loyalty Programs 109

QuestionPro Audience

JANUARY 3, 2017

Moreover, a variety of opportunities exist to engage with travelers. qSample conducted a study with its general consumer panel to understand travelers’ spending habits. However, airlines are losing the opportunity to extend loyalty programs through food and beverage services. Select your respondents.

Airlines 150

Airlines Loyalty Brands Industry 150

SurveySensum

AUGUST 1, 2023

Here are some positive impacts that customer loyalty can have on your retail success: Increased Customer Retention: Customer loyalty plays a pivotal role in driving customer retention and repeat purchases for brands. Loyalty Programs: Create a loyalty program that rewards customers for their repeat business.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Currency Alliance

MAY 29, 2017

Some merchants can be hesitant about engaging with them, let alone attempting to obtain their loyalty. Figuring out how to engage with millennials and how to get their loyalty is critical. In a study undertaken in 2015 by Elite Daily, 6 in 10 millennials surveyed said they were brand loyal. But make no mistake.

Engagement 40

Engagement Social Media How To Loyalty Programs 40

SurveySensum

SEPTEMBER 6, 2023

Reward and Engage: Offer perks like vouchers or discounts to encourage reviews. This approach not only gets you more reviews but also builds customer loyalty , enhances your online reputation, and attracts new customers. Personalized Customer Engagement Personalized communication is the key to nurturing robust customer relationships.

NPS 52

NPS Brands Social Media Net Promoter Score 52

Currency Alliance

NOVEMBER 19, 2016

Some merchants can be hesitant about engaging with them, let alone attempting to obtain their loyalty. Figuring out how to engage with millennials and how to get their loyalty is critical. In a study undertaken in 2015 by Elite Daily, 6 in 10 millennials surveyed said they were brand loyal. But make no mistake.

Engagement 40

Engagement Social Media How To Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. that have not reinvented their business model, are still limping along, but with modest engagement.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySparrow

APRIL 26, 2020

In this article, we are going to discuss how we can get more case studies, reviews, and customer testimonials using NPS. Techniques to Convert NPS data into Testimonials & Case Studies. Make them a part of your customer loyalty program where they can be getting paid or incentivized for their love for your brand.

Case Study 52

Case Study NPS Study Survey 52