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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.

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Integrated CX: The Complete Guide

InMoment XI

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. This includes website visits, social media engagement, purchases, customer support interactions, and more.

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Automotive Reputation Management: Win with Digital and Drive Customer Acquisition

InMoment XI

A well-crafted automotive reputation management strategy is essential for any auto brand looking to build trust, foster customer loyalty, and thrive in a competitive market environment. With the rise of online review platforms and social media, consumers have more power than ever to share their experiences and opinions.

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5 Simple Steps Retailers Can Take to Build Stronger Relationships with Customers

InMoment XI

As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. Many studies show that repeat customers are likely to purchase more frequently, spend more money, and pay a premium for a product.

Retail 493
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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience. Analysts might also assign a numerical score to indicate the intensity of sentiment. Unveil and predict market trends AI goes beyond customer data analysis.

Analysis 208
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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others.

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Marketing objectives: Strategies to achieve your business goals

BirdEye

Marketing objectives are actions that’ll help you achieve your marketing goals. In this blog, we’ll share some strategies for setting effective marketing objectives to reach your desired results. And an effective marketing objective starts with strategies for each of these more manageable elements.