Thu.Nov 16, 2017

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How REST Revitalised its Voice of Customer Program

InMoment XI

From the blog: CMO from IDG, DOCUMENT STRATEGY Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience. To find the insights that matter and act on them across all departments from marketing, operations to customer service teams, the Retail Employees Superannuation.

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How Customer Service and Marketing Can Intensify Each Other

Provide Support

Customer service and marketing can intensify and strengthen each other. Customer service and marketing are often seen as completely different processes by most companies. Strategies for each of the process are planned independently; employees of these departments take separate trainings and sometimes work in different buildings or even countries. Indeed, differences are obvious – marketing is about getting new clients while customer service is about making them happy.

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How REST Revitalised its Voice of Customer Program

InMoment XI

From the blog: CMO from IDG, DOCUMENT STRATEGY Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience. To find the insights that matter and act on them across all departments from marketing, operations to customer service teams, the Retail Employees Superannuation.

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5 reasons why CX should focus on the B2B Pre-Sales Journey

Heart of the Customer

In the Harvard Business Review article, “The New Sales Imperative,” the CEB reports that in just the last two years the average number of people involved in a B2B purchasing decision has increased from 5.4 two years ago to 6.8 today. This change has made the journey far more complex, creating longer sales cycles and an overall more challenging sales process.

B2B 74
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What is Customer Experience Ecosystem?

ClearAction

What is Customer Experience Ecosystem? Lynn Hunsaker. When J.C. Penney hired the wiz behind Apple retail stores’ success as its CEO, there were expectations that “what worked well there will do so here”. Pesky promotional discounts (600 per year) were discontinued in favor of coupon-free, discount-absent everyday-value pricing, along with a new “fair and square” logo and ads pitched by Ellen DeGeneres.

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We Are In Denial About Omnichannel Engagement Being A Done Deal

Eptica

Date: Thursday, November 16, 2017 We Are In Denial About Omnichannel Engagement Being A Done Deal. Published on: November 16, 2017. Author: Guest author: Martin Hill-Wilson One of the masterclasses I run is on omnichannel engagement. In other words, the mix of voice, text and occasional video communications, resourced within contact centres, which serve both online and offline customers.

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Building Your Employer Brand? 16 Stats You Need to Know

ReviewTrackers

Your organization’s ability to build a strong employer brand is a major growth driver. But it takes more than posting job openings on LinkedIn or designing a fancy Careers page to create a brand that resonates with job seekers. To understand what it takes to attract the best possible talent, let’s take a look at some employer branding stats that every employer and HR executive must know.

Brands 50
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The Role of Multilingual Call Centers In Globalization And Expansion Of Business

Magellan Solutions

Yes, they actually do more than facilitate effective communication between two people residing on opposite sides of the planet with different native languages. Multilingual call centers play a major role in the development of our world economy. By connecting people regardless of their language and geographical location, multilingual call centers are at the forefront of globalization and business expansion of companies all over the world. .

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Remote Customer Service: How to Successfully Manage Teams that Work Off-site

Stella Connect

Lately, we’ve had some interesting conversations with brand executives around the concept of remote customer service. Many are just beginning to explore the idea, asking how a virtual contact center might benefit their business and what it would take to keep remote workers performing at the highest level. In other words, would building and managing a remote customer service team be worth the effort?

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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CSM from the Trenches – 5 Keys to an Effective Customer Apology

ClientSuccess

Being on the CSM frontline allows us to directly influence the success of our clients. I love that; as our clients are successful, we’re successful. We’re lucky to have this week’s frontline Customer Success Manager (CSM) best practice come from Mieke Maes of Intuo. Mieke has been a Customer Success Manager for Intuo since August 2017, but brings with her nearly 3 years of Customer Success experience!

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An Introduction to Journey Mapping, Journey Prioritization, and Journey Management

Strativity

Journey mapping is the starting point for customer experience efforts in many organizations. While an important initial step in improving the experience organizations deliver to customers, on its own, journey mapping does little to change an organization’s customer experience for the better. Meaningful improvement in the customer experience requires not only journey mapping but also journey prioritization and management.

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5 Ways to Improve Your Customer Service Chat—Today!

InteractionMetrics

There are many modes of customer service (phone, in-person, email, etc.). But, when done well, customer service chat is by far the best. It reduces customer effort, increases customer satisfaction and answers customers’ questions quickly. Plus, it’s less costly than the phone, is more immediate than email, and it amplifies conversion by showing up on your website just when customers are about to bail.

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We Are In Denial About Omnichannel Engagement Being A Done Deal

Martin Hill-Wilson

One of the masterclasses I run is on omnichannel engagement. In other words, the mix of voice, text and occasional video communications, resourced within contact centres, which serve both online and offline customers. The masterclass explores how to redesign your customer services to suit both customer and business needs given this ever increasing set of choices.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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5 Ways to Improve Your Customer Service Chat—Today!

InteractionMetrics

There are many modes of customer service (phone, in-person, email, etc.). But, when done well, customer service chat is by far the best. It reduces customer effort, increases customer satisfaction and answers customers’ questions quickly. Plus, it’s less costly than the phone, is more immediate than email, and it amplifies conversion by showing up on […].

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Automation and AI: Game Changers for Your Customer Engagement Strategy

Verint

Leading enterprises recognize that the effective adoption and implementation of automation and artificial intelligence (AI) solutions within their customer engagement operations can be game-changing for the enterprise, potentially yielding higher revenue, lower operating costs and greater customer satisfaction. The combination of automation, AI and some creative planning can create new opportunities that can revolutionize customer engagement.

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Accessibility and Quality Work Together

Brad Cleveland Blog

Have you ever heard that you have to sacrifice quality to improve customer accessibility to services? Or the other way around? That’s one of the most common myths in customer service. Accessibility and quality are closely related and complementary. Learn … Continue reading → The post Accessibility and Quality Work Together appeared first on Brad Cleveland.

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5 Steps to Boost Inside Sales Conversions

Talkdesk

Today’s customers often prefer email, phone or chat communications to face-to-face meetings, according to CSO Insights. In response to this shift in customers’ preferences, companies have adjusted their sales strategies to focus on identifying, nurturing and converting leads remotely. As a result, inside sales jobs have grown 300% faster than field sales.

Sales 40
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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Accessibility and Quality Work Together

Brad Cleveland Blog

Have you ever heard that you have to sacrifice quality to improve customer accessibility to services? Or the other way around? That’s one of the most common myths in customer service. Accessibility and quality are closely related and complementary. Learn more about each aspect of customer service and how they support one another in this video from my Lynda.

Video 20
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The Winning Formula for Mobile Workforce Management

Alliance by IFS

Ultimately, growth in any organization depends upon customers purchasing from you time and again. Delighting customers is, therefore, the cornerstone of any successful growth strategy. But with your customers expecting their service vendor to provide the same type of easy, convenient, real-time experience they get from Amazon, Uber and other innovative companies, how can you possibly delight them?

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Accessibility and Quality Work Together

Brad Cleveland Blog

Have you ever heard that you have to sacrifice quality to improve customer accessibility to services? Or the other way around? That’s one of the most common myths in customer service. Accessibility and quality are closely related and complementary. Learn more about each aspect of customer service and how they support one another in this video from my Lynda.

Video 20