Thu.Apr 19, 2018

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Omni-channel vs. Multi-channel: What’s the Difference?

iPerceptions

As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best suits us.

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Building Customer Experience Basics

Smith+co CX

Thank You | Sorry | Hello Again - CX Basics Series. Part two. Brands that fail to say sorry, lose business. Brands that say sorry late and haltingly, lose advocacy. The Americans have a great saying that covers this, “A day late and a dollar short”. Brands that say sorry sincerely, increase both custom and advocacy. The challenge isn’t how to say sorry without admitting fault, like some PR consultants would recommend, but saying sorry in a way that identifies a human mistake.

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Drive High-Value Customer Experience Programs

InMoment XI

Combine CX Technology and Services that Invest in Four Key Areas Organizations that run enterprise CX programs have a critical need to drive high value and high return, meaning your CX team must translate every response, dashboard, and case into lifetime value and customer loyalty. Creating CX programs that drive results is accomplished by finding. View Article.

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Don’t Blame Starbucks, It’s On All Of Us

Experience Matters

You’ve likely heard the news about a Starbucks in Philadelphia where two African-American men were arrested for not leaving the store. They were denied access to the bathroom and asked to leave because they had not purchased anything. I’ve been guilty of doing that same thing, but luckily no one has called the police to have me removed. I applaud Starbucks’ swift and robust response to the situation.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Drive High-Value Customer Experience Programs

InMoment XI

Combine CX Technology and Services that Invest in Four Key Areas Organizations that run enterprise CX programs have a critical need to drive high value and high return, meaning your CX team must translate every response, dashboard, and case into lifetime value and customer loyalty. Creating CX programs that drive results is accomplished by finding. View Article.

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Embrace Tenure Diversity in Your Contact Center

NICE inContact

Contact centers should be comprised of new agents as well as agents with experience in the role. Embracing tenure diversity in the contact center provides new opportunities on all fronts, for new agents as well as those hitting anniversary milestones. Benefits of long-tenured employees. From the outside, we often have the inclination to make false assumptions about agents who have been in the same role for many years, as many view agent positions as a career stepping stone or launching pad.

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5 Survey Tips for Higher Engagement

GetFeedback

Collecting feedback doesn't have to be impersonal and boring. Here are 5 survey tips you can use to start getting the data you need to succeed.

Tips 150
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5 Ways to Start Modernizing Your Customer Support for a More Personal UX

UJET

Until recently, it was assumed that technology would replace people in customer support. Now it's clear that technology alone isn't enough. Modern customers want the organizations they work with to be their advocates, to be accountable and proactive when it comes to their needs and goals. Customers want their experience with a brand to be personalized and intimate.

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Implement NPS Surveys Into Your Customer Lifecycle Email Campaigns

Retently

Lifecycle emails are an important part of forming, developing and strengthening the relationship between your business and your customers. Done right, they can help you develop a closer connection between your customers and your product, increasing your customer lifetime value (CLV). The reason these types of emails are called “lifecycle emails” instead of simply “emails” is that they’re designed and crafted to achieve a specific objective at a specific point in the customer’s lifecycle.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Dishonest Design Comparisons: Giving Enterprise Designers a Fair Shake

Truthlab

Reading Time: 3 minutes The most dishonest meme in all of design is the “Your Companies App” labeling a clunky digital interface with tons of buttons and that of Google with just a search bar and Apple with just a button. While the call to simplicity is extremely valid, its co-mingling of visual design versus feature and function design […]. The post Dishonest Design Comparisons: Giving Enterprise Designers a Fair Shake appeared first on truthlab.

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How to Create a Social Media Marketing Plan

ReviewTrackers

Customers tell stories on social media. Customers tell stories about their experiences with businesses – whether it’s about a restaurant or a bank, customers are going to write how they feel interacting with your brand. Building a social media marketing plan is essential to the success of your business because customers go to social media platforms to interact with other consumers – and your brand.

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Customer Experience Conference and Events Calendar 2018 – 2019

Oracle

Looking for customer experience conference and events information for 2018 and 2019? We’ve compiled a new version of our CX professional’s guide to industry conferences and virtual events to continue to keep you up-to-date, in-the-know, and ever-smarter this year. Bookmark this page and check back as we update event and conference information throughout the year.

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Design A Mystery Shopping Program That Evaluates The Online Customer Experience

Second to None

Customer Experience measurement can help your team unlock vital information about the way that customers perceive your existing platform. The data provided by these programs can serve as an essential building block to any leading Customer Experience program because it comes directly from the mouth of the consumer. Traditionally, the focus of these programs is to measure employee performance within individual interactions, quantify customer effort and ensure adherence to compliance standards.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Introducing the New Campaign Manager—Your Secret Weapon For Strategic Advocate Marketing Campaigns

Influitive

If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. To achieve these objectives, you need to create an experience that’s seamless and delightful for.

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ATD 2018 International Conference and Exposition | 6.-.9.2018

Happy or Not

May 6-9, 2018 | San Diego, US HappyOrNot® is thrilled to be exhibiting at the 75th annual ATD International Conference and Exposition. Visit us in Booth #2438 where our Customer Experience and Employee Engagement Specialists will be demonstrating our new products and services. The Association for Talent Development (ATD) is a renowned professional membership organization that has been […].

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GDPR: The Good, The Bad, And The Ugly for CX

Rant And Rave

“In the twenty-first century our personal data is probably the most valuable resource most humans still have to offer, and we are giving it to the tech giants in exchange for email services and funny cat videos.” - Yuval Noah Harari.

Video 40
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EXPERT INSIDER: Flow and Friction in Customer Communications

Ecrion

Expert Insider is a series written by Ecrion staff members who are experts in their respective fields. The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . As a professional programmer, I understand flow.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts

Forrester's Customer Insights

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

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EXPERT INSIDER: Flow and Friction in Customer Communications

Ecrion

Expert Insider is a series written by Ecrion staff members who are experts in their respective fields. The topics discussed are meant to shed light on how Ecrion can help your business overcome any problems it might have with Customer Communications Management (CCM), Customer Engagement Management (CEM), or Customer Experience (CX). . As a professional programmer, I understand flow.

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Grade.us Case Study for Grene Vision Group 

Grade.us

Grene Vision Group is a ?leader in primary, medical and surgical eye care in south-central Kansas.? As one of the largest doctor-owned eye care groups in the country, Grene Vision Group’s 50 doctors provide services in 21 clinics. Dasa Gangadhar, MD, one of Grene Vision Group’s highly skilled ophthalmologists, has been providing cornea-related surgical procedures for more than two decades and has established a positive reputation within the eye care community.

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Facebook Fumbles Its Own Brand Crisis

Forrester's Customer Insights

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers. If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the […].

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Maximize Contact Center Impact and Value

Brad Cleveland Blog

Successful contact centers have transitioned from a rote focus on handling contacts to becoming powerful engines of customer loyalty and strategic value. Find out more about the three levels on which contact centers can create value in a recent Lynda.com … Continue reading → The post Maximize Contact Center Impact and Value appeared first on Brad Cleveland.

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Retailers: You’re In a Tech Hiring Race, Follow Home Depot’s Lead.

Forrester's Customer Insights

This week, The Home Depot announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800 person tech team with another 1,000 IT, product and CX tech workers. What’s behind this? Not one to rest on its laurels, The Home Depot knows that it needs to grow its digital […].

Retail 29
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Maximize Contact Center Impact and Value

Brad Cleveland Blog

Successful contact centers have transitioned from a rote focus on handling contacts to becoming powerful engines of customer loyalty and strategic value. Find out more about the three levels on which contact centers can create value in a recent Lynda.com course video that I recorded. The video is from the course Managing a Customer Contact Center.

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Shine The Spotlight On Consumer Insights With Video

Forrester's Customer Insights

None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming. Fast-forward to the past few years when video content has largely gone online. Video has become just as ubiquitous for companies as it has for self-made vloggers and YouTube prodigies. In […].

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Maximize Contact Center Impact and Value

Brad Cleveland Blog

Successful contact centers have transitioned from a rote focus on handling contacts to becoming powerful engines of customer loyalty and strategic value. Find out more about the three levels on which contact centers can create value in a recent Lynda.com course video that I recorded. The video is from the course Managing a Customer Contact Center.

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Find Out If Your Support Team Is Outdated

Amity

I’ve been thinking a lot lately about Customer Support and its place within an organization, and have come to a conclusion, Customer Support, as it is traditionally seen, is obsolete. I am sure many of you immediately push back at this thought and will tell me that there is always going to be a need for such a reactive group, a group of individuals who wait for the customer to reach out to answer their questions, but I disagree with this thought process.

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