The Link Between RFM & NPS in Ecommerce Growth
Retently
FEBRUARY 20, 2023
RFM and NPS are widely used in ecommerce for these purposes. For a quicker result, NPS will do the job as it assesses customer attitude and loyalty to the brand. While different in their approach, NPS and RFM are important metrics that help ecommerce businesses better understand their customers and drive growth.
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