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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment.

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The ROCX™ Report: How Journey Mapping Software Transforms Customer Touchpoints Into Action Drivers that Deliver ROI

Clarivate

At some point during the implementation of your Customer Experience (CX) strategy and plan, you will be asked to show a Return on Investment (ROI). How can you measure improvement of those touchpoints in a way that matters to a customer? Does your customer survey give you additional insights about these touchpoints today?

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Revolutionizing Participant User Experience: Making Research Participation Simpler and More Rewarding

2020 Research

The reason behind this accelerated growth is simple – CX research delivers exceptional return on investment. Time and again, our clients reap big rewards and find success by following a simple formula: Gain a comprehensive understanding of every touchpoint a customer encounters with their brand.

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What is HappyOrNot Demographics and how does it work? 

Happy or Not

From communication styles and personal service, to product recommendations or payment options, businesses can fine-tune every touchpoint, enhancing overall customer satisfaction and building stronger connections with their audience. Is there a practical tip for maximizing collaboration using Demographics ?

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What is a Marketing Playbook? Where can I Download a Free Template?

SmartKarrot

A marketing playbook is a guidebook that outlines your organization’s best practices, modes of communication, and optimization strategies for maximizing the return on investment based on predetermined marketing objectives. To save you time and energy in building your playbook, you can head to our website for a free template download.

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Don’t Let These 4 Factors Hold You Back from Omni-Channel CX in 2019

Hero Digital

No matter the industry, customers expect a frictionless journey across every touchpoint, online and off, as if there were no separation between them. Due to incomplete or fragmented data related to customer touchpoints, some puzzle pieces needed to provide a complete view may be missing. Incomplete Information. Get Started.

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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

As I later learned, in the business world, ROI or Return on Investment calculations play a similar role. When calculating the costs of investments into CX, these are the typical areas companies invest into: 1. Measuring NPS of their customers at various touchpoints and identifying underperforming touchpoints.

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