InMoment XI

DECEMBER 30, 2021

To inspire you and your team’s efforts to improve experiences—for customers, employees, and beyond—we’ve pulled together a quick recap of our latest and most viewed CX strategy webinars. For example: Q: What Metrics Can You Use to Determine Industry and Organizational Maturity? You could either lose a customer or win them over.

Strategy 493

Strategy Touchpoint Metrics Customer Journeys 493

Optimove

JANUARY 30, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: For marketers, the right way to measure campaigns is by using a multi-touch attribution model to understand the incremental impact of each touchpoint in a customer journey. Some marketers call them flows or journeys.

Customer Journeys 59

Customer Journeys Measurement Multi-Channel Touchpoint 59

InMoment XI

SEPTEMBER 1, 2022

The market may be vast, but there is a finite number of potential customers, so making a good lasting impression is key to keeping the customers you have already won, regardless of the industry you’re in. That is why your customer retention efforts are so important. What Is Customer Retention?

Customer Retention 260

Customer Retention How To Customer Journeys Telecommunications 260

SurveySparrow

MARCH 29, 2023

With the increasing number of eCommerce stores, business owners should find ways to streamline the experience of their customers. This is where mapping the ecommerce customer journey becomes important. The typical ecommerce customer journey can take days, and it can involve multiple channels.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? 4 Steps to Customer Experience ROI. Capture customers’ informal post-purchase comments.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

Horizon CX

MARCH 19, 2022

Artificial Intelligence (AI) is a contemporary buzzword among industries, but in fact, the term has been around for many years, most commonly rising during the mid-fifties from within the sphere of science fiction—think robots! Small wonder then that the ROI of AI is only being reported by 10% of businesses. December 2021.

Customer Journeys 130

Customer Journeys Touchpoint Average Handle Time Survey 130

CloudCherry

MARCH 28, 2019

CX insights can help you connect experience to your business goals, beat the competition and deliver a consistently delightful experience to your customers. At CloudCherry, we want to disrupt the customer experience industry. Everyone is talking about journeys. Connecting CX to ROI. Here’s how this needs to change.

Customer Journeys 231

Customer Journeys CEM NPS ROI 231

InMoment XI

NOVEMBER 15, 2023

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Most organizations struggle proving ROI with their CX programs. Not sure what’s right for you?

Analytics 324

Analytics Customer Experience e-support Net Promoter Score 324

Pointillist

MAY 19, 2020

But what makes some organizations more effective than others at managing customer journeys, measuring outcomes and improving experiences? Pointillist surveyed over 1,050 CX, analytics, customer care and marketing professionals from a variety of industries across the world to discover what separates leaders from laggards.

Customer Journeys 94

Customer Journeys Measurement Report Management 94

Hello Customer

NOVEMBER 17, 2020

the easiest means of obtaining feedback is customer touchpoint surveys. Touchpoints are interactions between businesses and customers that occur during the customer's journey. These influential moments in a customer's experience are optimal for getting feedback. Meet Website Touch Points!

Touchpoint 98

Touchpoint Feedback Survey ROI 98

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

GetFeedback

MAY 9, 2019

Our industry had done a fairly poor job explaining this new space. What is customer experience? What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels?

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

CloudCherry

DECEMBER 1, 2018

Investment in Member Experience Management has been gaining momentum over the last few years in the finance industry. Credit unions need information at-a-glance to help understand how their member base feels and acts across multiple branches and touchpoint. Member Journey Mapping. It’s simple, but effective information.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

CloudCherry

OCTOBER 19, 2018

Investment in Member Experience Management has been gaining momentum over the last few years in the finance industry. Credit unions need information at-a-glance to help understand how their member base feels and acts across multiple branches and touchpoint. Member Journey Mapping. It’s simple, but effective information.

Customer Journeys 150

Customer Journeys CEM Net Promoter Score Touchpoint 150

Pointillist

JANUARY 19, 2022

You need a better way to measure experiences, prioritize the right opportunities for improvement and deliver the experiences your customers demand. That’s why leading organizations are adopting customer journey measurement. Customer Feedback Doesn’t Tell the Whole Story. How Customer Journeys Elevate CX Measurement.

Customer Journeys 75

Customer Journeys Measurement Effort Score Self Service 75

Education Services Group

MAY 12, 2021

This spring’s virtual TSIA Interact was certainly no exception, with three days of sessions from TSIA researchers and industry-leading companies and experts. Madeline Evans, Digital Customer Success Manager. What is it that customers truly expect? Most importantly, how are value and desired outcome perceived by the customer?

Interaction 98

Interaction Customer Journeys Touchpoint Customer Success 98

Experience Investigators by 360Connext

FEBRUARY 6, 2024

We know CX teams can deliver significant business advantages: Satisfied customers are much more likely to purchase more Revenue grows 40% faster by providing personalized experiences Businesses achieve a 2.3x CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. What are its pros?

Metrics 270

Metrics Effort Score Net Promoter Score Data 270

Hello Customer

NOVEMBER 17, 2020

the easiest means of obtaining feedback is customer touchpoint surveys. Touchpoints are interactions between businesses and customers that occur during the customer's journey. These influential moments in a customer's experience are optimal for getting feedback. Meet Website Touch Points!

Touchpoint 52

Touchpoint Feedback Survey ROI 52

InMoment XI

DECEMBER 23, 2021

You’ve collected data at strategic touchpoints using best practices. Text analytics are vital to your brand’s ability to understand your customer and employee experiences. Text analytics are vital to your brand’s ability to understand your customer and employee experiences. Steps #3: Understand.

Customer Experience 529

Customer Experience Analytics eBook Survey 529

Optimove

NOVEMBER 19, 2023

Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. These models determine how credit is distributed among touchpoints.

Multi-Channel 52

Multi-Channel Touchpoint ROI Customer Journeys 52

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

B2B 130

B2B B2C Touchpoint Customer Journeys 130

Customer Bliss

NOVEMBER 3, 2016

It’s a way for your leaders and organization to step through customers’ lives. At each stage of the customer journey, you’re going to focus on: Unaided listening. Touchpoints relative to that stage. My big four powers of the customer room have always been: Connecting the work of CX to ROI.

Analysis 100

Analysis Customer Journeys Chief Customer Officer ROI 100

Pointillist

JUNE 5, 2019

Customer experience is a top priority for organizations in 2019 Customer experience is universally recognized as a top priority by most organizations, regardless of industry or size. More than 87% of respondents say providing exceptional customer experience is very or extremely important to their business.

Customer Journeys 89

Customer Journeys Measurement Report Omni-Channel 89

Feedbackly

SEPTEMBER 26, 2023

As customer journeys have only evolved to be more complex with an increasing number of channels and touchpoints, the complexity of customer behavior can stem from a multitude of factors. However, without data-driven insights, it’s only going to be guesswork about how your customers feel.

Management 98

Management ROI Touchpoint Comparison 98

Feedbackly

JANUARY 10, 2023

You may not need some of the features marked as “nice to have” However if you want to be confident that your time and money is going into something that will hugely impact the success of your business and reach a positive ROI for your CX strategy, the features labelled “mandatory” will be required.

Customer Journeys 52

Customer Journeys Customer Experience Company How To 52

Pointillist

JULY 25, 2018

Companies are increasingly benefiting from customer journey analytics across marketing and customer experience, as the results are real, immediate and have a lasting effect. Learning how to choose the best customer journey analytics platform is just the start. Steps to Implement Customer Journey Analytics.

Customer Journeys 93

Customer Journeys Analytics How To Metrics 93

Lumoa

APRIL 18, 2023

Analyzing segments against one another It’s very likely you sell to more than one customer segment. A segment might be a location, company size, industry, contract value, or something else. Increasing value across the customer journey Including more than just survey data enables you to spot problems across the entire customer journey.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

ClearAction

JUNE 29, 2023

This is in contrast to Experience Management maximizing brand allies via referrals and quick wins, and Touchpoint Management maximizing revenue (or productivity for employee experience or nonprofits or governments) by reversing and offsetting churn. US ET): Are 2010s Practices Shrinking Your CX ROI?

Leadership 62

Leadership ROI Customer Journeys Touchpoint 62

Pointillist

JUNE 7, 2021

Pointillist surveyed over 1,150 CX, marketing, analytics and customer care professionals from various industries across the world to identify best practices, approaches, benchmarks and tactics used by top performing organizations. Journey Management Maturity Separates CX Leaders from the Pack. In fact, high performers are: 1.6

Measurement 71

Measurement Survey Customer Journeys Management 71

CX University

MARCH 11, 2024

By leveraging best practices in omnichannel data analysis, organizations can gain valuable insights into the impact of their marketing efforts across various touchpoints, leading to more informed decision-making and optimized strategies.

Omni-Channel 52

Omni-Channel Analysis Data Touchpoint 52

SurveySparrow

MARCH 21, 2023

Why is customer experience in B2B important? No matter which industry you are in, it is incredibly competitive. Your customers will switch to a competitor if you don’t give them a reasonable experience. The word “reasonable” differs based on your industry. Find out where your customers usually lurk.

B2B 52

B2B Customer Journeys Customer Experience B2C 52

CloudCherry

FEBRUARY 20, 2019

As customer experience gains more traction and more maturity as an industry, the technology is running double time to keep up. Secondly, your team needs to be able to adapt your understanding of the customer journey in real-time. Ad hoc surveys are dead – long live the journey .

Strategy 273

Strategy CEM Analysis Self Service 273

GetFeedback

SEPTEMBER 20, 2019

CSAT is used to measure the customer satisfaction of a specific interaction or event. It’s a short-term satisfaction metric for customer experience. Measure your Customer Satisfaction Score (CSAT) and its ROI with our interactive calculator. You’ll get custom recommendations based on your score. Get Calculator.

NPS 278

NPS Metrics Effort Score Net Promoter Score 278

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Author: Vincent Giraud All organizations understand the importance of customer experience to the bottom line. Create a realistic figure for the percentage likely to switch in order to calculate potential savings and thus ROI.

ROI 63

ROI Financial Self Service Customer Experience 63

GetFeedback

AUGUST 14, 2019

Over the last decade, our customers have grown to expect more from the companies they do business with. This trend is true across industries, but the pace of change varies. Industry matters. That’s why it’s important to understand how you measure up within your industry. FREE TOOL: CSAT CALCULATOR . Free CSAT Calculator.

Customer Satisfaction 268

Customer Satisfaction Survey eBook Industry 268

Gainsight

JUNE 27, 2023

Over two days, more than 50 Customer Success CxOs and SVPs from leading businesses like Hubspot, Mews, Software AG, Intercom, Alteryx, and Darktrace came together at Oakley Court in Windsor to share knowledge, foster connections, and explore the ever-evolving Customer Success landscape.

ROI 52

ROI Return on Investment Touchpoint Leadership 52

SurveySparrow

JUNE 30, 2023

Understanding Customer Experience Design What is CX design, you ask? Customer experience design, often abbreviated as CX design, revolves around designing customer experiences with a customer-centric approach. By empathizing with customers, businesses can anticipate their needs and deliver personalized experiences. #2

Customer Experience Design 52

Customer Experience Design Customer Experience Effort Score Customer Journeys 52