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CX Education for Employees: Why it Matters & How to Develop Your Program

Experience Investigators by 360Connext

Yet in some organizations, customer experience training is reserved for those who are in customer service roles only. And that training can feel tactical and task-driven, like explaining how to track customer records in a Customer Relationship Management (CRM) platform. How we gather feedback.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company.

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How to Build the Ideal Customer Journey Using Your Customer Success Platform

ClientSuccess

If you’re like most modern customer success team leaders, you already have some sort of platform in place to help optimize and streamline your internal processes while keeping things straight with customers. What is the customer journey?

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Building the Digital Customer Journey

Gainsight

Customer success (CS) didn’t start out digital but, rather, as a collection of practices to maintain customer relationships after a sale. The process required a lot of hands-on attention, with new departments and customer success agents being added to meet evolving needs. Value realization.

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Why is customer journey analytics imperative for your business? How to analyze customer journey metrics?

CustomerSuccessBox

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. What is Customer Journey Analytics? Why is it important to have Customer Journey Analytics?

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Why a Customer Success Plan Is the Best Thing You Can Do for Your Customer Relationship

Totango

A key component of creating customer success is working with your customer to identify and organize mutual goals into a standardized customer success plan. Your customer success team can keep clients better informed on their progress, actively demonstrating the value obtained through your product.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms.

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