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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? A customer persona helps humanize the customer to the point you might refer to them by a fictional name.

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7 insurance marketing strategies to help increase revenue

BirdEye

Referral program When it comes to the insurance industry, your loyal clients are among the most valuable advertising assets at your disposal. Consumers trust recommendations from like-minded individuals and existing clients are four times more likely to refer their friends if they are satisfied with the service they’ve received.

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Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

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Referral marketing software for the win: Our top 20 picks

BirdEye

This strategy transforms satisfied customers into brand champions who actively refer new business. When customers have a recommendation from a friend, they are 4x more likely to make a purchase. Thanks to smart referral marketing software tools, it’s now easy to implement referral programs that drive results.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

Auto repair marketing refers to the strategies and activities implemented by auto repair businesses to promote their services, attract customers, and build brand awareness. Run a loyalty program to drive repeat business Implement a loyalty program. Benefits of implementing a loyalty program A.

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Attract more diners – 10+ Strategies to do digital marketing for restaurants

BirdEye

Manage your reviews to build social proof 7. Develop a loyalty program 10. Experiment with paid ads 11. Engage customers with SMS marketing Interested to know the actionable to-dos to make sure you get optimal results? Keep track of each guest’s customer acquisition cost and lifetime value (LTV).

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20+ ideas on how to promote your business locally

BirdEye

Referral marketing Develop a referral program offering incentives, like discounts or rewards, to customers who refer new customers. Promote your program through email, social media, direct mail, and in-store signage. Make sure to update your loyalty program often so it remains fresh and exciting for customers.