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Are Kum & Go and Del Taco Doing Loyalty Programs Right?

IntouchInsight

Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.

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The Benefit of Loyalty Programs Amidst Rising Inflation

IntouchInsight

As anyone who has recently filled up their gas tank or purchased groceries will tell you, the cost of living just keeps going up. Consumer reactions to this vary greatly. Some people will shop sales while others will buy in bulk. The common goal, however, is to get the best value for every dollar spent.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

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Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

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7 insurance marketing strategies to help increase revenue

BirdEye

Loyalty program Client churn is an ongoing issue for the insurance industry. To combat this, today’s insurance marketing trends focus on building client loyalty programs to help increase retention rates. Loyalty programs can help you create stickier clients that keep renewing their policy.

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What is relationship marketing: examples and strategies

BirdEye

Customer loyalty programs Customer loyalty programs are a staple in all marketing strategies. Consider which social media channels your customer base is likely to use and if there are other less-used channels that you may have neglected but could tap into.

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How to improve the customer experience: Small business edition

Method:CRM

Always strive to make great products or services so customers come back. Find the sweet spot so you don’t turn away customers or lose profits. Loyalty programs: Customers love to be appreciated. Implementing loyalty programs like stamps or discounts can boost the likelihood of customers coming back.