SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. The most loyal customers, who are sometimes the largest, are not always the most profitable. Loyalty has become table stakes in most consumer facing sectors.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. CX annuities is a phrase I coined to represent massive savings and impressive gains available through a different approach to management of customer, partner, and employee experience. Even so, experience managers grapple with demonstrating ROI.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Tools 98

Tools Marketing Social Media Advertising 98

InMoment XI

JULY 19, 2023

They bring a unique blend of expertise, combining data analysis, strategic thinking, and a customer-centric mindset. These professionals often have backgrounds in fields like market research, customer service, UX design, and psychology.

Customer Experience 260

Customer Experience Customer Journeys ROI Customer Centricity 260

Blueshift

MARCH 23, 2023

Personalization has been an undisputed element of digital marketing effectiveness with proven ROI.

Marketing 97

Marketing ROI Data Customer Engagement 97

InMoment XI

FEBRUARY 12, 2024

Integrated CX vs. CX Integrations While integrated CX and CX integrations may sound similar, they have different meanings and applications for businesses looking to improve their customer engagement. By automating elements of your customer experience program, you can significantly reduce the time it takes to execute various tasks.

Effort Score 260

Effort Score NPS Net Promoter Score ROI 260

SmartMessage Blog

FEBRUARY 18, 2024

What is WhatsApp Marketing? WhatsApp marketing is an innovative form of digital marketing that leverages the popular messaging app, WhatsApp, to reach and engage customers. It’s a dynamic strategy that focuses on cultivating lasting relationships and delivering substantial value to your customers.

Marketing 52

Marketing Chatbots Advertising Customer Satisfaction 52

Alida

NOVEMBER 25, 2016

In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. million in open opportunities.

ROI 100

ROI Measurement Brands Net Promoter Score 100

Totango

AUGUST 8, 2021

By fueling all of the above strategies with accurate and timely customer information, you can turn customer engagement, renewal and growth into practical, repeatable and achievable goals. Driving Software Adoption through Customer Success Begins with Understanding. Create a Cross-Functional Customer Journey Team.

Software 118

Software Customer Engagement Customer Success Engagement 118

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization. Get your complimentary copy of the report here.

Marketing 78

Marketing Analytics Report ROI 78

Optimove

JULY 12, 2023

What is SMS Marketing? Short message service”, or SMS Marketing, is a form of mobile marketing that many businesses use to send promotions and offers to customers through text messages. Download Now: All you need to know about mobile marketing Download Now>> Which types of SMS Marketing are right for you?

Marketing 52

Marketing Return on Investment Ecommerce Customer Engagement 52

CustomerSuccessBox

AUGUST 31, 2021

Senior Customer Success (CS) leader VP of Customer Success Head of Customer Success. And, are you losing your sleepover identifying and measuring ROI for your CS practices? Customer Success is the lifeblood of a SaaS business. Well, that is the impact of implementing CS function on ROI! Rockefeller Jr.

ROI 52

ROI Customer Success B2B Measurement 52

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? Think hard about timing!

Marketing 98

Marketing How To Return on Investment e-support 98

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 70

ROI Data Analysis Loyalty 70

Influitive

JULY 22, 2016

So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive.

ROI 53

ROI B2B Marketing Customer Retention 53

Totango

SEPTEMBER 22, 2020

By fueling all of the above strategies with accurate and timely customer information, you can turn customer engagement, renewal , and growth into practical, repeatable, and achievable goals. The first step in building strong customer engagement is understanding the current customer experience.

Customer Engagement 96

Customer Engagement Engagement Strategy Effort Score 96

SurveyGizmo

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

Customer Engagement 52

Customer Engagement Feedback Engagement How To 52

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. trillion dollars lost through customers switching suppliers every year in the USA is equivalent to the GDP of Canada or Italy? Did you know that 1.8

ROI 59

ROI Customer Experience Customer Centricity Net Promoter Score 59

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. But if marketing is intended to merge these two lanes - your business identity and potential customers - what’s the best way to determine if the process was successful? But in an even larger sense, MMM can help your marketing team define ROI.

Marketing 96

Marketing Return on Investment Advertising Analysis 96

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Effort Score Chatbots 52

Wootric CX Blog

NOVEMBER 24, 2020

A common issue that marketers face when adapting to a changing market is maintaining and increasing customer engagement. . In lieu of in-person interaction, remote businesses rely on social media marketing to increase engagement and direct more traffic to the website. Know Your Customer Base.

Customer Engagement 52

Customer Engagement Engagement Social Media Customers 52

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 62

Software Marketing Multi-Channel e-support 62

SurveySparrow

JULY 27, 2023

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

Analysis 52

Analysis Marketing B2B Tools 52

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward. ” 3. .

ROI 48

ROI Effort Score Customer Journeys B2B 48

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 40

ROI Data Analysis Loyalty 40

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 62

Marketing Social Media Advertising Chatbots 62

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

BirdEye

MARCH 31, 2021

Birdeye has been named an overall leader in categories as diverse as SMS Marketing, Experience Management, and Online Reputation Management for 12 consecutive quarters. There’s no other company on the market that offers businesses everything they need to handle their Experience Marketing needs in one, easy-to-use platform. .

Marketing 86

Marketing Meeting Chatbots Advertising 86

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? CMO #Marketing Click To Tweet. Forbes #CMO #Marketing Click To Tweet. Why is this?

Marketing 136

Marketing Analysis Brands ROI 136

Uniphore

JANUARY 14, 2022

Program Vice President, Customer Experience at IDC Research, Robert Padron, EVP and Chief Growth Officer at Arise and Vijai Shankar, Vice President, Product and Growth Marketing at Uniphore, to know: What are the AI and automation trends that are redefining customer experience? Robert Padron EVP, Chief Growth Officer at Arise.

Roadmap 130

Roadmap Customer Experience Contact Center Omni-Channel 130

Comm100

AUGUST 10, 2022

With overnight support offered, organizations not only satisfy their existing customers, but open the possibility of reaching new markets in other time zones. Live chat is still the best customer engagement channel , but support agents can easily hit a limit during peak periods.

Chatbots 221

Chatbots Customer Service ROI Case Study 221

Bold360

NOVEMBER 6, 2018

Like many companies today, the majority of your customer lifecycle marketing budget is probably focused on acquisition, so you have the resources you need during this getting-to-know-you phase. Don’t stop courting your customers after you have them in the fold. Here’s why that MO is a no-go for your bottom line.

B2C 209

B2C Customer Retention ROI Customer Journeys 209

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Today, I am not going to teach you the basics of loyalty marketing.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

ClearAction

JULY 29, 2018

Customer Engagement is an Enterprise-wide Imperative Lynn Hunsaker. Does customer engagement rely solely on Marketing, Sales, Success or Service strategies? Customer engagement is successful to the degree that the rest of the company empowers its success.

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. Your existing customers are far easier to upsell. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience Insurance 164

Forrester's Customer Insights

MARCH 27, 2024

If your approach to helping customers succeed is spread across account management, customer service, training, sales, customer marketing, etc., you’ll get a great return by consolidating it.

Customer Success 30

Customer Success ROI Customer Service Training Study 30