Remove Customer Engagement Remove Leadership Remove Loyalty Remove Loyalty Programs
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3 Things Vitamix Can Teach Brands About Successful Loyalty Programs

Oracle

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience.

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Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

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Leader’s vision: #1 loyalty driver for the modern brand

Currency Alliance

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Points alone don’t earn much loyalty.

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How to Create A Successful Customer Loyalty Program

Michelli Experience

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John Paul expands leadership in APAC

John Paul

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. This executive hire will further recruitment in senior commercial leadership positions in key countries in the Region. ABOUT JOHN PAUL.