article thumbnail

Simplicity Leads to Customer Loyalty with Ricardo Saltz Gulko

ShepHyken

Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it’s B2B or B2C. It starts with leadership, where decisions are made and trickle down to every department in the company. There must also be a process behind delivering an amazing customer experience.

Loyalty 62
article thumbnail

Confronting Your Customer Engagement Strategy Challenges

Experience Investigators by 360Connext

Customer engagement. I find the operational “challenge” of customer engagement particularly telling. Companies worry that employees don’t engage with customers, or don’t engage properly and effectively. Finding and keeping employees. …both challenges related to people.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Has All The Loyalty Gone?

Michelli Experience

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

Loyalty 157
article thumbnail

The 5 Customer Leadership Competencies Every CCO Must Embrace

Experience Investigators by 360Connext

Jeanne Bliss was one of the original Chief Customer Officers, and has held titles like that for companies including Land’s End and Allstate. For more than twenty years, she has helped organizational leadership recognize the importance of customer-focused initiatives in ways that directly impact the business results.

article thumbnail

Tom Peace Appointed MD of The Loyalty People

CSM Magazine

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

Loyalty 52
article thumbnail

Guest Post: Stronger Through Adversity | Leadership Lessons on Convenience, Customer Experience, and Legacy

ShepHyken

As I rang in the new year, I imagined I would spend a lot of time helping my clients drive customer loyalty and referrals. We would work together to put Shep’s wisdom into action, particularly with regard to reducing customer effort. However, I do recall ending 2019 with a very positive outlook on the year ahead.

article thumbnail

3 Things Vitamix Can Teach Brands About Successful Loyalty Programs

Oracle

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.